Yays, established in 2008, is an Amsterdam-based company operating in the hospitality sector. The company specializes in providing short-term rental of boutique, serviced apartments in various European cities. Yays' unique selling proposition is its "unlock the neighbourhood" concept, which aims to offer guests an authentic local living experience rather than the standard tourist perspective.

This approach has allowed Yays to carve a niche for itself in the hospitality industry, catering to travelers who desire a more immersive, local experience. As of 2023, Yays operates with a small, dedicated team of around 100 employees. While the company's financial details are privately held, its growth and sustained operations reflect a successful business model.