Ecommerce Marketing Manager

Description du poste:

Our success continues and we grow - that's why we are looking for reinforcement for our team at an exciting time.

We are looking for...

...a specialist in digital marketing to shape and pursue the digital strategy in the DACH region. The goal is to increase conversions and sales of our cloud and web hosting solutions. You play a central role in the development and implementation of the strategy for customer acquisition and retention. This is how you contribute to the growth of the company on an international level.

Increase revenue via acquisition of net new customers and acceleration of customer portfolio

* Assist in the creation of strategies to acquire new customers and build a lasting digital connection with them.

* Plan and monitor the ongoing company presence on social media to create brand awareness and acquire new customers.

* Assist with the launch and optimisation of online ads to increase (COMPANY NAME)'s acquisition.

* Identify and implement the necessary measures to improve website conversions.

* Identify and implement new tactics to increase sales performance.

Coordinate and execute marketing plans

* Translate Digital Marketing strategy and tactical plans into campaign briefs for channel marketing teams and agencies.

* Prepare and coordinate email marketing activities.

* Be actively involved in SEO optimisation and performance monitoring.

* Assist with the launch and optimisation of online ads via digital marketing platforms and media agencies/partners (Google Ads, Twitter ads etc.) to increase (COMPANY NAME)'s acquisition and awareness.

Increase performance via monitoring and performance analysis

* Gain insight into online marketing channels and campaign performance and identify trends.

* Use analysis outputs to optimise sales performance.

* Analyse the positioning of product and services in the market

* Conduct weekly analysis & reporting of performance and actions.

Digital Benchmark

* Carry out regular competitor analysis for the main products associated with the assigned area, around website experience, digital marketing mix, pricing.

* Identify industry benchmarks and best practice for data usage in the digital marketing universe.

Great analytical and reporting skills. Being able to interpret digital performance data and make optimisation decision is a must.

* Good understanding of sales funnel.

* Proficiency in Email Marketing & Email Marketing Automation software.

* Experience using web analytics tools and digital marketing performance metrics.

* Experience managing digital ads placement. (Google Search ads, Display etc).

* Able to use CMS.

* English andatory , portuguese and italian will be a plus

* Good understanding of SEO fundamentals.

* Good knowledge of paid social media (Twitter Ads, LinkedIn ads) and follower of trends in the B2B social media landscape