E-Commerce Associate

Description du poste:

Depuis 1976, L'OCCITANE crée des soins aux huiles essentielles et des parfums naturels, dédiés à la beauté et au bien-être. Aujourd'hui, le Groupe L'OCCITANE est présent dans plus de 90 pays avec plus de 3000 points de vente dans le monde et développe et distribue huit marques de cosmétiques naturelles : L'Occitane en Provence, Melvita, Erborian, L'Occitane au Brésil, LimeLife, Elemis, Sol de Janeiro, et Grown Alchemist.
JOB SUMMARY: The E-Commerce Associate will help manage the day-to-day site merchandising and operations for L'OCCITANE's USA and Canadian websites, on both desktop and mobile. This role will require working closely with cross-functional teams and some external agencies. This requires a lot of strategic "outside the box" thinking while keeping VOC (Voice of Customer) top of mind. JOB RESPONSIBILITIES: SEO & Technical Optimization * Execute comprehensive SEO strategies across US and Canadian websites, including optimization of product descriptions, meta tags, title tags, URL structures, and site architecture * Conduct keyword research and competitive analysis to identify opportunities for organic traffic growth * Monitor technical SEO health using tools like Google Search Console, identifying and resolving crawl errors, broken links, and indexation issues * Collaborate with IT and development teams to implement technical SEO improvements * Track and report on organic search performance metrics, providing actionable insights and recommendations * Stay current on search engine algorithm updates and industry best practices A/B Testing & Experimentation * Design, implement, and manage A/B tests for merchandising initiatives, site features, and customer experience enhancements * Analyze test results and translate findings into actionable recommendations for optimization * Maintain testing calendar and documentation of all experiments, learnings, and performance impacts * Partner with the Senior E-Commerce Manager to develop hypotheses and prioritize testing roadmap Website Merchandising & Operations * Implement website assets and merchandising strategies under direction of the Senior E-Commerce Manager * Ensure successful launches of product releases and marketing campaigns through strong organization and cross-functional communication * Maintain product catalog including categorization, lifecycle management, inventory status, and SKU updates * Leverage visual curation combined with data analysis to optimize product presentation and drive conversion * Support personalization initiatives and implement best practices from international markets Website Operations * Manage evergreen and new product setups, including virtual kits and promotional configurations * Create and test promotional codes to ensure seamless checkout experiences * Monitor and coordinate gift-with-purchase programs, tracking inventory coverage and promotional periods Content Square Analysis: * Use of heat map analysis on a campaign basis, provide insights and recommendations * Monitor end-to-end journey analysis and review session replays to uncover customer friction points and optimization opportunities * Identify underused features to provide team with deeper insights and analysis Special Projects & Cross-Functional Collaboration * Support ad-hoc projects and strategic initiatives * Partner with cross-functional teams including Retail Marketing, Customer Acquisition, Email, CRM, Supply Chain, and IT * Collaborate with external agencies on technical implementations and optimization projects KEY PERFORMANCE INDICATORS: * Organic search traffic growth and keyword ranking improvements * Add-to-cart rate and conversion rate optimization * Average Transaction Value (ATV) growth * Bounce rate and site engagement metrics * A/B test velocity and implementation of winning variations * Weekly and monthly sales goal achievement REQUIREMENTS: SKILLS: * Self-starter with strong initiative and ability to work independently * Advanced proficiency in Excel (pivot tables, VLOOKUP, data analysis) * Strong analytical skills with ability to interpret complex data and translate into actionable insights * Experience with Salesforce Commerce Cloud (SFCC/Demandware) * Solid understanding of SEO principles and best practices * Project management skills with exceptional attention to detail and organization * Ability to prioritize effectively in a fast-paced, dynamic environment * Strategic and creative thinker who can react quickly to performance metrics * Strong written and verbal communication skills * Preferred/Bonus: * Working knowledge of HTML and CSS * Familiarity with JavaScript basics * Experience with A/B testing platforms (e.g.AB tasty) * Experience with Google Analytics, Google Search Console, and ContentSquare * Experience with SEO tools (e.g., SEMrush,) * Understanding of technical SEO concepts (crawlability, site speed, schema markup) * Experience in beauty, luxury, or e-commerce retail industries

Profil requis du candidat:

SKILLS: * Self-starter with strong initiative and ability to work independently * Advanced proficiency in Excel (pivot tables, VLOOKUP, data analysis) * Strong analytical skills with ability to interpret complex data and translate into actionable insights * Experience with Salesforce Commerce Cloud (SFCC/Demandware) * Solid understanding of SEO principles and best practices * Project management skills with exceptional attention to detail and organization * Ability to prioritize effectively in a fast-paced, dynamic environment * Strategic and creative thinker who can react quickly to performance metrics * Strong written and verbal communication skills * Preferred/Bonus: * Working knowledge of HTML and CSS * Familiarity with JavaScript basics * Experience with A/B testing platforms (e.g.AB tasty) * Experience with Google Analytics, Google Search Console, and ContentSquare * Experience with SEO tools (e.g., SEMrush,) * Understanding of technical SEO concepts (crawlability, site speed, schema markup) * Experience in beauty, luxury, or e-commerce retail industries