Copywriter (Content Jr.)

Description du poste:

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs
Join PepsiCo, dare for better.
Responsibilities

The Opportunity

This role is for a creative problem solver passionate about storytelling, who will partner closely with art, account management, and brand teams to develop impactful creative executions and experiences across LATAM markets.
You will contribute to building strong emotional and functional connections between brands and consumers by developing compelling concepts and narratives. This role requires a conceptual thinker with the ability to translate cultural insights into relevant, inspiring, and on-brand creative ideas, bringing them to life through clear and powerful storytelling.

Your Impact

As Copywriter (Content Jr.), your responsibilities would consist of:

* Develop clear, creative, and compelling copy with strong writing fundamentals and creative thinking.
* Participate in brainstorming and concept development for creative marketing and advertising initiatives.
* Create ideas, headlines, and copy primarily for social media, as well as digital platforms such as web, mobile, apps, and occasional TV or broader digital assets.
* Work closely with graphic designers and creative partners to align copy and visual approach, especially for social media content.
* Ensure all copy aligns with approved briefs, brand tone, and established brand guidelines, acting as a brand guardian.
* Collaborate effectively within a creative team while also managing assigned projects independently when required.
* Support the development and management of monthly content calendars (content grids/parrillas de contenido).
* Prepare monthly social media performance reports, including monitoring, collecting, and analyzing content metrics to identify insights and optimize future content strategies.
* Stay organized, prioritize tasks effectively, and adapt quickly to last-minute requests and evolving business needs.
* Present creative proposals and content recommendations to internal teams, brand stakeholders, and external agencies when needed.
* Demonstrate a strong learning mindset, curiosity, and a sense of urgency to deliver high-quality work.
Qualifications

Who Are We Looking For?

* Bachelor's degree in a directly related field (communication, advertising, marketing, etc.)
* 2+ years of experience in agency or in-house creative environments, developing concepts and writing copy for global consumer brands.
* Intermediate-advanced English proficiency (written and spoken).
* Strong copywriting fundamentals, with mastery of both short- and long-form content and a solid copywriting portfolio demonstrating creative thinking and storytelling.
* Conceptual and strategic thinker with a strong understanding of marketing and advertising principles, able to translate insights and trends into compelling brand ideas.
* Proven ability to collaborate with creative teams (copy + design), present ideas confidently, and influence creative decisions with stakeholders.
* Highly organized, detail-oriented, and professional, able to manage tight deadlines, work independently, and adapt in fast-paced environments; familiarity with social media reporting tools and performance analysis

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

The Opportunity

This role is for a creative problem solver passionate about storytelling, who will partner closely with art, account management, and brand teams to develop impactful creative executions and experiences across LATAM markets.
You will contribute to building strong emotional and functional connections between brands and consumers by developing compelling concepts and narratives. This role requires a conceptual thinker with the ability to translate cultural insights into relevant, inspiring, and on-brand creative ideas, bringing them to life through clear and powerful storytelling.

Your Impact

As Copywriter (Content Jr.), your responsibilities would consist of:

* Develop clear, creative, and compelling copy with strong writing fundamentals and creative thinking.
* Participate in brainstorming and concept development for creative marketing and advertising initiatives.
* Create ideas, headlines, and copy primarily for social media, as well as digital platforms such as web, mobile, apps, and occasional TV or broader digital assets.
* Work closely with graphic designers and creative partners to align copy and visual approach, especially for social media content.
* Ensure all copy aligns with approved briefs, brand tone, and established brand guidelines, acting as a brand guardian.
* Collaborate effectively within a creative team while also managing assigned projects independently when required.
* Support the development and management of monthly content calendars (content grids/parrillas de contenido).
* Prepare monthly social media performance reports, including monitoring, collecting, and analyzing content metrics to identify insights and optimize future content strategies.
* Stay organized, prioritize tasks effectively, and adapt quickly to last-minute requests and evolving business needs.
* Present creative proposals and content recommendations to internal teams, brand stakeholders, and external agencies when needed.
* Demonstrate a strong learning mindset, curiosity, and a sense of urgency to deliver high-quality work

Profil requis du candidat:

Who Are We Looking For?

* Bachelor's degree in a directly related field (communication, advertising, marketing, etc.)
* 2+ years of experience in agency or in-house creative environments, developing concepts and writing copy for global consumer brands.
* Intermediate-advanced English proficiency (written and spoken).
* Strong copywriting fundamentals, with mastery of both short- and long-form content and a solid copywriting portfolio demonstrating creative thinking and storytelling.
* Conceptual and strategic thinker with a strong understanding of marketing and advertising principles, able to translate insights and trends into compelling brand ideas.
* Proven ability to collaborate with creative teams (copy + design), present ideas confidently, and influence creative decisions with stakeholders.
* Highly organized, detail-oriented, and professional, able to manage tight deadlines, work independently, and adapt in fast-paced environments; familiarity with social media reporting tools and performance analysis

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization