Partner Marketing Program Manager - Latin America and Southern Europe

Description du poste:

Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. If you bring passion and dedication to your job, there's no telling what you could accomplish. Appleʼs employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Apple is seeking an outstanding Partner Marketing Program Manager based in London to join our international Partner Marketing team on a permanent contract. Our team is responsible for driving awareness, subscriptions and engagement with Apple Services, including Apple TV, Apple Music, iCloud+ and others. We expect you to be key in driving growth and retention. This role will lead key external partnerships across various verticals with a special focus on Retail, MVPD, Finance and Carrier partnerships across Latin America and Southern Europe. You'll collaborate with Business Development to understand the goals of critical initiatives and with partners to understand their business objectives. You will also be the lead for the Retail vertical, sharing learnings and best practices with the broader Partner Marketing and cross-functional teams. You are comfortable working in a constantly evolving and dynamic environment and have the ability to see opportunities and make informed, data-led decisions. You also have the vision to build scalable programs and the attention to detail to successfully implement. You have a deep understanding of what it means to be the custodian of the Apple brand and can demonstrate a proven track record of marketing products and services with strategic partners.
Lead and implement marketing for partnerships to grow Apple's subscription business and drive incremental media value. Develop plans and integration opportunities for key partnerships in Latin America, Southern Europe and across international markets as required. You will work with partners to build effective go-to-market plans and a seamless customer experience. You will partner with regional, service and technical teams to establish marketing, communications and training frameworks. Aligning closely with Business Strategy and Planning you will develop key performance indicators, analyse opportunities, test different programs and partnerships and measure results. You will use data to modify and develop these programs to drive greater efficiency, scale and effectiveness and craft executive reports to demonstrate the ongoing impact of the programs implemented. Ensure a frictionless customer journey across all sign-up channels. Lead all aspects of marketing planning, from pre-launch through to launch and sustain. Collaborate cross-functionally both internally and externally and ensure collaborator roles and responsibilities are clear and adhered to. Foster both internal and external relationships to ensure smooth roll-out of planned partner launches and campaigns. Communicate results to management in a timely, concise and effective way. Continuously refine standard process to improve live and future partnerships and campaigns.
Proven experience in driving outstanding marketing campaigns across digital, traditional media and retail channels. Robust experience in subscription marketing. Passionate about the Apple brand with a deep understanding of the digital software and media landscape and Apple's role within it. Strong business and strategic foresight with proven history of having successfully led large-scale marketing campaigns, programs or partnerships, coupled with extensive experience in managing external relationships. Results-focused with an impeccable attention to detail, remarkable follow-through and an ability to focus on the customer experience. A hands-on demeanour and can work cross-functionally within a global organisation. Extraordinary written, communication and presentation skills. Fluent in English and proficient in at least one of Spanish or Portuguese.
Exposure to performance marketing, driving results-driven digital strategy and measurable actions. Experience structuring mutually beneficial marketing partnerships and presenting premium brands within 3rd party environments. Can build strong relationships to optimally communicate Apple's platform message and benefits to partners. Organised, able to adapt quickly and comfortable dealing with ambiguity. Persuasive and effective at interacting with all levels of the partner organisation, from analyst to director to C suite level