IT Digital Customer Experience Summer (STAR) Intern

Description du poste:

About Us

Mercedes-Benz USA is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In our people, you will find tremendous commitment to our corporate values. Our products and employees reflect this dedication. We are looking for diverse top-notch individuals to join the Mercedes-Benz Team and uphold these hallmarks.

Department Overview

The Digital Customer Experience team manages all customer-facing applications and touchpoints across the organization. From websites to e-commerce platforms to customer relationship tools, the team ensures a seamless, engaging, and consistent digital journey for every customer interaction.

Job Overview

Internship in Content Management Systems (CMS) focuses on creating, organizing, and managing digital content across websites and other online platforms. This role supports our digital marketing and content management teams and will provide excellent experience for anyone looking to pursue a career in content marketing, digital marketing, or website management.

Responsibilities:
* Content Creation and Editing
* Write, edit, and format content for publishing on various platforms.
* Ensure all content aligns with the brand and style guidelines.

* Content Publishing and Updating
* Publish content in the CMS based on the release cadence for the products.
* Regularly update content to ensure accuracy and relevance, including updating links, images, and multimedia.

* Search Engine Optimization (SEO)
* Optimize content with SEO best practices, including keyword usage, meta tags, and alt text for images.
* Monitor and report on content performance using analytics tools, adjusting strategies to improve organic reach.
* Ensure proper file naming and compression to improve site speed and accessibility.

* User Experience (UX) and Quality Assurance
* Test website functionality to ensure content displays correctly on different devices and browsers.
* Identify and report any bugs or technical issues to the development team.
* Collaborate with designers to implement visually appealing, user-friendly layouts.

* Content Strategy and Analysis
* Assist in content strategy development by conducting keyword research, competitor analysis, or audience research.
* Track metrics such as page views, engagement rates, and conversions to measure content success and identify areas for improvement.

* Cross-Functional Collaboration
* Work with teams like marketing, design, and development to align content efforts with broader business goals.
* Participate in brainstorming sessions for campaigns, social media, or blog content ideas.

Skills Developed
* Proficiency in CMS platforms (Adobe Experience Manager).
* Basic HTML and CSS knowledge.
* Content marketing, and digital asset management skills.
* Understanding of analytics tools like Google Analytics.
* Project management, collaboration, and communication skills.

Qualifikationen

Qualifications / Education:

To qualify for this internship opportunity, you must be a rising junior or rising senior enrolled in a Bachelor's program.

Preferred concentration of study:
* Computer Science
* Information Technology

* Marketing/Business Communications

Desired Knowledge, Skills and Abilities

* IT and Business background - preferred but not required

* Analytical abilities

* Project Management

* Problem solving ability

* Collaborative mindset

Additional Information

During this 8.5-week summer internship, you will be required to work onsite 4 days a week at our Sandy Springs, GA headquarters.

EEO Statement
Mercedes-Benz USA is committed to fostering an inclusive environment that appreciates and leverages the diversity of our team. We provide equal employment opportunity (EEO) to all qualified applicants and employees without regard to race, color, ethnicity, gender, age, national origin, religion, marital status, veteran status, physical or other disability, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local law