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Red Bull
Salzburg, Austria
Organisation: Entreprise
Secteur: Agroalimentaire / Tabac
Employés: 10000+
Fondée en: 1987
Site corporatif
Informations entreprise

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the most popular energy drink in the world, with 4.5 billion cans sold each year.

Austrian entrepreneur Dietrich Mateschitz was inspired by a pre-existing energy drink named Krating Daeng, which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of Westerners[7], and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Austria. In Thai, daeng means red, and krating is the reddish-brown bovine, gaur, an animal slightly larger than the bison. Red Bull is sold in a tall and slim blue-silver can; in Thailand and in some parts of Asia it is sold in a wider gold can with the name of Krating Daeng or Red Bull Classic.[8] Both are different products, produced separately from Red Bull.

The company slogan is "Red Bull gives you wings"[9] and the product is marketed through advertising, events (Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia Toro Rosso, EC Red Bull Salzburg, FC Red Bull Salzburg, Red Bull New York, RB Leipzig, Red Bull Brasil), celebrity endorsements, and with its record label, Red Bull Records, music.[10] Red Bull has been the target of criticism concerning the possible health risks associated with the drink.[11] A restudy by the European Food Safety Authority (EFSA) concluded that in the levels used in popular energy drinks, taurine and glucuronolactone (D-glucurono-gamma-lactone) are safe.[12] The amounts of guarana, taurine, and ginseng found in popular energy drinks have been found to be far below the amounts expected to deliver either therapeutic benefits or adverse events. [Source: Wikipedia]

Stages et emplois chez Red Bull
1 – 8 de 391
Red Bull | Paris | Stage, Marketing, Français, Anglais
“L'objectif est de contribuer à l'accomplissement du Business Plan 2024 Sports Marketing mis en place par Red B...
Red Bull | Autriche | Stage, Management, Allemand
“Als Teil des Rezeptionsteams bist Du vor allem für die Begrüßung internationaler Geschäftspartner und die Unte...
Red Bull | Autriche | Stage, Informatique, Allemand
“Persönliche Stärken einsetzen Verantwortungsbereiche und Aufgaben, in denen etwas bewegt werden kann:Alle Inf...
Red Bull | Autriche | Stage, Marketing, Allemand
“Entsprechend unserer Company Mission "Giving Wiiings to People and Ideas" ist es unser Ziel, Menschen für die ...
Red Bull | Ankara | Stage, Marketing, Anglais
“They help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer...
Red Bull | Autriche | Stage, Logistique, Allemand
“6-monatigen Praktikums in einem einmaligen Umfeld, das deiner weiteren Karriere Flüüügel verleihen wird. ...
Red Bull | Espagne | Stage, Loisirs, Allemand, Espagnol
“Außerdem erhältst du technische Einblicke in den Schnitt von Fernsehbeiträgen sowie deren Erstellung. ...
Red Bull | Munich | Stage, Marketing, Allemand
“Januar 2024 für 6 Monate als Praktikant/in (m/w/d) in München zu unterstützen. ...
1 – 8 de 391
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111.744 emplois et stages
dans 152 pays