Miraval Brand Ambassador Southern Germany

Descrizione del lavoro:

As the face of Miraval across your territory (Southern Region: Munich, Frankfurt, Stuttgart), your mission is to share our Provençal Art de Vivre. Reporting to Export Sales Management and working closely with our local German agent, your primary goal will be to drive desirability, visibility, and sales for our iconic cuvées in the premium segment. 1.Commercial Activation & "Perfect Execution" -Field Support (Mitreisen) Conduct regular market visits alongside the distributor’s sales force to accelerate sales, secure prestigious new accounts, and cultivate relationships with existing clients. -Visibility & "Perfect Serve" Ensure Miraval is impeccably presented across all on-trade venues (prominent wine list positioning, high-impact terrace branding, and spotlighting large formats: Magnums, Jeroboams...) - Point-of-Sale (POS) Material Placement Negotiate and optimize the placement of branded visibility tools (ice buckets, bowls, parasols, and bespoke POS material) to deliver an authentic "Miraval experience" at every point of sale. 2.Brand Advocacy & Brand Experience (Miraval Lifestyle) -Storytelling & Training Convey the essence of Miraval (the distinctive terroir of the "Green Provence", the winemaking mastery of the Perrin family, and the musical legacy of Miraval Studios) by training client teams (sommeliers, floor staff, independent wine merchants). -Exclusive Event Activation Plan, coordinate, and host high-profile events reflecting the French Riviera spirit: sunset rooftop parties, winemaker dinners featuring fine dining pairings, and targeted masterclasses for trade professionals. -Trade Show Representation Embody the brand at key industry events (and local events organized by Miraval distributors) and provide a luxury hosting experience at our stand. 3.Hotspot Sourcing & Network Expansion - Premium Targeting Continuously map and prospect top-tier venues across your region: renowned terraces, top hotels, high-energy food locations, vibrant wine bars, and luxury retail accounts (e.g., Feinkost Käfer). -Networking & PR Build a strong local network of key tastemakers (influential sommeliers, F&B directors, lifestyle and gastronomy personalities) to establish Miraval as the benchmark rosé across your territory. -Partnership Development Identify high-visibility partnership opportunities outside traditional channels (luxury music festivals, galas, fashion and cinema gatherings, summer pop-ups). 4.Market Intelligence & Strategic Reporting -Premium Rosé Market Insights Monitor and report on German market dynamics regarding Provence wines (competitor activity, pricing trends, new product launches, packaging formats). -Performance Tracking Maintain reporting on client visits, sales volumes, event ROI, and key account acquisitions, delivering a monthly strategic summary to Export Sales Management

Requisiti del candidato:

Education & Experience

- Degree: Master’s level (from a business school, a specialized Master’s program in International Business, Luxury Marketing, or Wine & Spirits Management, or a top-tier hospitality management school).
- Background: Proven initial experience (via internships, work-study programs, or a first professional role) within the premium wine & spirits sector or the luxury hospitality and restaurant industry. Familiarity with the HORECA/on-trade distribution channel is a significant advantage.
- Product Expertise: A genuine passion for the world of wine and gastronomy (WSET Level 2 or 3 certification is highly desirable).

Skills & Languages

- Fluent German and English. Proficiency in French is a plus.
- Valid driver’s license (Category B) is mandatory (frequent travel required).

Soft Skills & Professional Demeanor

- Ability to tailor communication to a diverse range of stakeholders (head sommeliers at Michelin-starred establishments, department store directors, managers of trendy venues, influencers).
- Impeccable personal presentation that naturally embodies the "relaxed luxury" spirit of the Riviera and the Miraval brand image.
- A strong aptitude for field work, business development, and negotiation. Highly autonomous in managing one’s own schedule and overseeing a designated territory