Marketing Coordinator, Shanghai

Descrizione del lavoro:

About Us
L.E.K. Consulting is a premier global strategy consulting firm that partners with clients to solve their most critical business challenges and deliver high-impact outcomes. We bring deep industry expertise and rigorous, evidence-based insight to global corporations, growth companies and private equity investors, helping them turn strategy into action.
How do we deliver impact? It's the people. We hire exceptional individuals and invest in their growth through hands-on client work, close collaboration and a culture of ownership, inclusion and continuous learning. Across every level, curiosity unites us and challenge excites us. Founded more than 40 years ago, L.E.K. employs more than 2,200 professionals worldwide and is consistently recognized as one of the industry's best firms to work for. For more information, visit lek.com.
Overview of Role
The Marketing Coordinator is a crucial member of the marketing team at L.E.K. Consulting. The team is based in Shanghai and provides support to the leadership team in Asia Healthcare practice.
The Marketing Coordinator will be responsible for coordination efforts and administration support, to enable the team to implement marketing campaigns for Asia Healthcare practice leadership team.
The role will support various marketing functions for the above-mentioned sectors, with exposure to a full marketing content development pipeline-from implementing marketing campaigns to targeted email campaigns, through to social media engagement initiation, video production, and IP generation. The individual in this role will gain exposure to a holistic B2B marketing set-up, at a fast-moving and international company.
Specific Responsibilities
* Develop, manage, and support production and delivery of marketing collateral
* Support content generation (social media copy, blogs, infographics, articles, etc.)
* Collaborate with the design department to produce marketing materials (design collateral, videos, infographics etc.)
* Lead bilingual content drafting for all WeChat social posts across various content types including EI, press release, event promotions, infographics and videos etc.
* Developing and sending email campaigns and newsletters
* Developing/keeping updated standard credentials
* Managing and updating contact lists in CRM systems
* Researching and supporting planning for events, webinars, client development initiatives, business presentations
* Timely campaign performance measurement, analytics, and tracking using both in-house tools and online platforms
* Coordinate and collaborate with L.E.K.'s global digital marketing team, and, as appropriate, with colleagues in other regions
* Ideate and present new initiatives that the team can execute to optimize marketing activities and achieve goals
* Updating skills and industry knowledge by participating in trainings, research, reading business/trade publications
Role requirements
* Excellent oral and written Chinese and English communication skills
* Strong capabilities in Excel, PowerPoint, design, and AI tools, with an aptitude for learning
* Experience with WeChat content drafting and posting
* Strong quantitative capabilities and facility with data-driven analytics
* Comfort with ambiguity, a fast-paced business environment
* Bachelor's degree or equivalent
* Excellent academic and/or professional record
* Internship or work experience in a related field, with a focus on marketing/communications
* Previous experience in a marketing and communications role is an advantage
* Familiarity with Customer Relationship Management (CRM) systems, analytical platforms (Google Analytics, Tableau) are preferred