Marketing and Branding Intern (KSA Market)

Beschreibung:

Keeta, the international subsidiary of global delivery leader Meituan, is driven by a clear mission: We help people eat better, live better. Building on our parent company's 16 years of technological and operational expertise mastered in China, we are leading a global transformation in food and consumer product delivery. Since our start in 2023, Keeta has focused on creating value for every part of the communities we serve. We provide a reliable experience for consumers, enhance technology and operations for restaurants, and create more earning opportunities and greater safety for courier partners. This commitment to shared progress drives our journey from Hong Kong, China, across the Middle East and into Brazil, with the world ahead.
1. Localized Content Creation: Craft high-quality, creative Arabic copywriting and visual images for campaigns, activations, app notifications, and marketing campaigns. Ensure all content is linguistically natural, culturally relevant, and aligned with the brand voice. 2. Cultural Trendspotting: Act as a local cultural consultant by identifying emerging trends, viral topics, and seasonal opportunities (e.g., Ramadan, Saudi National Day) within the KSA market. 3. Campaign Execution: Assist the marketing team in the planning and on-the-ground execution of online and offline events, managing logistics and promotional materials. 4. Market Intelligence: Monitor and report on competitor activities and market shifts in Saudi Arabia to provide actionable insights for the team. 5. Cross-Functional Support: Provide administrative and creative support to the marketing manager and collaborate with cross-functional teams to ensure smooth project delivery

Ihr Profil:

1. Linguistic Excellence: Native Saudi Arabic speaker with exceptional writing and storytelling skills. Must be able to write fluently in both Formal Arabic and the local Saudi dialect. 2. Education: Current student or recent graduate in Marketing, Communications, Advertising, Linguistics, or a related field. 3. Copywriting Prowess: Proven ability to write engaging, creative content. Candidates who provide a portfolio or writing samples will be prioritized. 4. Cultural Depth: Deep understanding of Saudi customs, societal norms, and digital etiquette. You should know what makes the local audience click, share, and engage. 5. Mindset: A proactive "self-starter" with strong multitasking skills and the ability to work under tight deadlines. 6. Digital Savvy: Familiarity with major social platforms (TikTok, Snapchat, Instagram) and an interest in learning how AI tools can enhance marketing workflows