The brothers David & Daniel were born in Israel but grew up together in the Netherlands.
From a very young age, they both shared strong common interests: fashion, art and music.
These interests they inherited from their mother, who encouraged them to explore every form of creativity.
This is why the brothers form a strong team ever since the nineties.
After many years of studying and working to meet society’s expectations, the urge arised within them to mean more to the world. So they decided to make a change. They started talking about fulfilling one of their shared dreams:
To start a fashion brand that honours creativity in daily life.
On their travels, they met many creative people with inspiring stories.
David and Daniel realised these artists deserve a bigger audience.
They decided to start helping them to share their stories.
They went on a mission to create wearable works of art.