Product Marketing Project Intern (TikTok Shop - Japan) - 2026 Start (BS/MS)

Job Description:

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users. Join us as we drive the future of e-commerce here at TikTok. As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 6 months long internship period. We are looking for a motivated and detail-oriented Product Marketing Intern to support product marketing initiatives in the Japanese market. This role will work closely with cross-functional teams to drive product adoption, enhance user engagement, and optimize go-to-market strategies through localized content and channel optimization. Key Responsibilities - Develop and execute product marketing initiatives tailored to the Japanese market, including feature launches and localized campaigns. - Create Japan-focused marketing content such as product feature introductions, campaign assets, and marketing templates aligned with local user preferences and aesthetics. - Support the setup and optimization of various marketing channels (e.g., merchant & creator channels), improving content performance through planning and creative iteration. - Assist in developing and organizing training programs for Japanese merchants and creators, including preparing materials and supporting training execution. - Analyze performance data and user feedback to continuously iterate and optimize product marketing strategies and content effectiveness. - Collaborate with cross-functional teams (e.g., operations, product, creator teams) to ensure smooth execution of marketing initiatives

Candidate Requirements:

Minimum Qualifications - Currently enrolled as a university student. - Strong interest in e-commerce, product marketing, and content-driven platforms. - Excellent communication and collaboration skills, with a proactive and detail-oriented mindset. - Ability to manage multiple tasks and deliver results in a fast-paced environment. - High Fluency in Japanese and English (read and write) is required due to cross-functional. Preferred Qualifications - Experience in product marketing, content creation, translation/localization, or e-commerce operations is a plus. - Familiarity with the Japanese market and consumer behavior. - Basic proficiency in design and content tools (e.g., Photoshop, CapCut) for visual and video content creation. - Comfortable working with data (e.g., Excel) for basic analysis and performance tracking. By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy If you have any questions, please reach out to us at apac-earlycareers@tiktok.com