Internship (Sales): Shopper Marketing - Away From Home

Job Description:

About the job

Do you want to help build brands that you encounter every day in coffee corners, hospitality venues, and on the go? Are you curious about how to influence consumer behavior outside the supermarket? Then this internship is for you! Apply now and join us as our new Shopper Marketing Intern - Away From Home at our Rijswijk office starting January 2026!

During this internship, you will be part of the Category & Shopper Team within Danone Netherlands, in our Away From Home business unit. Our mission is to drive the growth of our dairy and plant-based brands in the out-of-home market. Think partnerships with customers such as Vermaat, Kiosk, and Sligro. You will collaborate with internal teams like Brand Management and Category Management and support shopper marketing initiatives.

Your main responsibilities include:
* Translating insights into concrete action points for promotion planning and product positioning;
* Developing effective activations across different categories;
* Supporting various projects and contributing ideas for innovations and activations;
* Collaborating with internal stakeholders to influence guest purchasing behavior;
* Coordinating with design agencies and internal teams for approvals and purchase orders (POs);
* Contributing to brand positioning and strengthening our brand image in the hospitality and out-of-home market.
Meet your future manager!

Your manager will be Maike Dondorp, Shopper Marketing Manager Away From Home. Learn more about her: Maike Dondorp | LinkedIn

* You are social and confident in building connections;
* You are creative and enjoy working on projects;
* You have an affinity with hospitality (a plus);
* Experience with web design (WordPress) and data analysis is an advantage.
Key requirements:
* Enrolled as a Bachelor’s or Master’s student in Business Administration, Marketing, Hospitality Management, or a similar field for the entire internship period;
* You are available to start in January 2026 for at least 6 months, 4-5 days per week;
* You speak and write fluent Dutch and English;
* You can work in a hybrid setup, with at least 2 days per week at our offices in Rijswijk or Utrecht;
* You are a resident of the Netherlands and hold a valid BSN number (non-EU students must have a valid Dutch residence permit)