Public Relations Intern - Singapore Marketing (Fall 2025)

Job Description:

* Conduct in-depth research to support thought leadership, PR strategies, and branding campaigns
* Draft and distribute strategic press materials such as press releases, factsheets, and media pitches that align with Shopee's brand narrative
* Identify and pitch high-impact story ideas related to branding, holidays, industry trends, and product launches to enhance media visibility
* Develop targeted media briefs and manage relationships with key media partners to support branding initiatives
* Create engaging LinkedIn content that supports Shopee's strategic branding objectives
* Collaborate with internal and external stakeholders to plan and execute branding initiatives, such as media events, drops, and content partnerships, to amplify Shopee's visibility
* Conduct daily media monitoring to track relevant news, trends, and Shopee mentions
* Monitor, compile, and analyse media coverage from campaigns and strategic pitches, ensuring insights are reflected in monthly reports
* Maintain and update comprehensive media lists tailored for strategic outreach

Candidate Requirements:

* Currently pursuing a Bachelor's Degree in Journalism, Public Relations, Marketing, or a related field
* Basic knowledge of the local media industry and social media platforms
* Deadline-oriented, proactive, and inquisitive, with strong follow-up and reporting skills
* Able to work independently while managing multiple projects simultaneously
* Excellent written and verbal communication skills, with a flair for storytelling
* Meticulous and detail-oriented, with a creative approach to brainstorming and problem-solving
* Strong stakeholder management and collaboration skills
* Proficiency in Google Suites; experience with Canva and Telum; familiarity with formulas and data organization/analysis in Google Sheets is a plus
* Candidates who can commit to a full-time role for 3-6 months are preferred