Field Marketing Specialist

Job Description:

When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category - Energy Drinks.
Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas.
* PURPOSE OF THE JOB
The Field Marketing Manager (FMM) is tasked with effectively representing Red Bull at a local level by aligning with both global and national strategies and priorities. Their role involves building strong networks within the community, including engaging with opinion leaders and key influencers in both online (social media) and offline settings. They are responsible for designing and executing marketing initiatives across four key areas: Consumer Engagement, Sports, Culture, and Communications, while taking advantage of On Premise, Off Premise, and New Business opportunities to meet local needs. FMMs exemplify our commitment to presenting the global brand authentically at a local level by developing marketing plans based on consumer and product insights, and guiding their specialized teams toward exceptional execution. The FMM is stationed 'in the field' to bring the brand to life locally.RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:Expand all
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REGIONAL MANAGEMENT OF THE CONSUMER COLLECTING PROGRAM

Own recruitment, training and management of a team of university students to make Red Bull an integral and relevant part of a student's life.
Coach, motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience, continually reinforce best practices and delivery against the defined strategy.
Together with the Brand Specialist and Brand Manager set clear goals that drive trial, engages new & infrequent users and expands the consumer base, all while supporting sales and event initiatives in the region.
Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.
Reach more consumers by increasing physical availability on and off campus, through Image Driving Distribution and collegiate sales initiatives.
Partnership management with key external stakeholders (on & off campus) to drive product and brand awareness.
Manage the day-to-day operations of the SMs ensuring all key performance indicators are met (project/activation targets, can targets, product knowledge) and contributing to greater cut through with students.
all relevant local playgrounds in accordance to the national focus areas.

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STRATEGIC DIRECTION

Integrate global and national Red Bull priorities, strategies, and the philosophy into local initiatives aimed at establishing a local presence for our global brand.Acquire a comprehensive understanding of consumers in various fields throughout the region to serve as the foundation for generating and executing local ideas.Develop concepts and initiatives that enhance the brand image and deepen knowledge of the product's functionality on a local scale (in collaboration with regional and national sports, culture, and brand marketing teams).Lead the collection of local regional intelligence, sharing insights about consumers, competitors, etc., with the regional national team.
Partner with the regional sales department to ensure both mental and physical product availability in On Premise, Off Premise, and New Business environments, ensuring product accessibility in all field marketing activities.
Work collaboratively across functions, managing internal and external requests according to the annual business plan priorities.

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MARKETING INNOVATION AND PRIORITIES ACROSS KEY PLAYGROUNDS WITHIN SPORTS AND CULTURE

Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.
Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early.
Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities.
Create and deliver a regional marketing plan in line with the national strategy to grow the regional business through local relevance (playgrounds, occasions, opinion leaders). This will include regional sports & culture marketing, campus reach & distribution, event vehicle calendar, through year sampling across large regional moments and key consumption occasions, as well as third party events/activations.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

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* 3+ years marketing/comercial experience and demonstrate proficiency in people management
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* Experience working with commercial teams, whether in general sales or trade marketing, is required.
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* Demonstrated expertise in negotiation and budget management is essential.
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* Candidates should be 'connectors' with superb communication and networking skills, capable of opening doors and generating excitement for ideas.
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* The role requires strong leadership, planning, and project management skills along with a continual awareness of consumer trends and insights, particularly digital trends, university life, lifestyle changes, and EPC culture in sports and regional culture.
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* The candidate should be a creative marketer with a deep understanding of brand development and innovation, who can effectively put new ideas into practice.
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* The ability to multitask and work within cross-functional teams with diverse objectives and personalities is crucial.
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* Exceptional oral and written communication skills are needed, including the ability to present and train others effectively.
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* A Bachelor's degree or equivalent work experience is required.
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* English B2/C1
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Travel 20-30%
WHERE YOU'LL BE BASED

BogotáBogota, Colombia

ColombiaRed Bull ColombiaJOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us