Marketing Business Partner - Professional Solutions

Job Description:

We are the leading Tech Company in Italy and Europe, supporting digital innovation for over 45 years. ​

We are committed to bringing digital technology into every business. How? By putting customers first and becoming the go-to partner for professionals, small, medium and large companies, offering customised solutions and services to optimise business processes. from HR and customer relations to e-invoicing and digital payments.

The Marketing team defines the company's marketing strategy, leading customer insight, pricing, corporate branding, and PR activities. We coordinate with the go-to-market and product marketing activities carried out by the Business Units, ensuring the alignment and effectiveness of initiatives. We govern the Group's digital platforms, managing lead generation, commercial campaigns, and communication initiatives throughout the various channels. We are committed to building and strengthening the Group's image.

Join our team, where you can sharpen your skills, join challenging projects, and grow in the field of Marketing Management with the aim of [objective** - see below or develop a coherent goal based on the job ad]. In particular, you will be responsible for:

Unisciti al nostro team, qui potrai affinare le tue competenze, partecipando a progetti stimolanti, with the aim of guiding the marketing strategy for the Professionals market (Accountants, Lawyers, Labor Consultants), actively contributing to the growth and positioning of the offering in the Italian market.

In particular, you will be responsible for:
* Lead the definition of competitive positioning, market priorities, and the go-to-market plan for the Professionals BU;
* Translate business objectives into effective marketing strategies and coordinated action plans;
* Continuously analyze the market, competitive trends, and target customer needs to anticipate development opportunities;
* Collaborate with the Sales team to enhance commercial effectiveness by developing materials, messages, and sales enablement tools;
* Define and prioritize marketing campaigns and initiatives in collaboration with the Brand and Marketing Operations teams;
* Monitor the performance of marketing activities, gather insights, measure business impact, and propose corrective actions when needed;
* Manage relationships with key internal stakeholders (Sales, Product, Pricing, Operations) and ensure ongoing alignment between the BU and Central Marketing;
* Contribute to the development of business cases and the evaluation of new market opportunities.

What skills are we looking for?
* Degree in Economics, Management Engineering, Marketing, or related fields.
* Solid experience (fron 2 to 5 years) in strategic marketing roles or as a marketing business partner, preferably in complex environments.
* Excellent analytical skills and ability to interpret market and performance data.
* Strong expertise in Excel and PowerPoint presentations.
* Experience in managing complex projects and collaborating with cross-functional teams.
* Knowledge of market dynamics and the needs of Professionals (Accountants, Lawyers, Labor Consultants) is considered a plus.

Do you recognize yourself in the skills we're looking for? That's a great start. We're looking for people who reflect our values through their growth mindset and their ability to turn challenges into opportunities.​

* ​ENTREPRENEURSHIP - is the engine that drives us to excel, innovate and challenge ourselves for our own success and that of our company. We are proactive, responsible and customer- centric, always ready to question the status quo and achieve extraordinary results.​
* INNOVATION - is the guiding light that illuminates our path as we move through an environment full of different experiences, knowledge and perspectives. We are not afraid of making mistakes; we work in an environment that is fertile for the development of innovative solutions.​
* INCLUSION - is the sentiment that guides our relationships amongst individuals, each of whom has a different history and experience. We advocate for an inclusive work environment that values each person's unique characteristics.
Do you identify with this? Apply now in just a few clicks and track your application on our portal! Here, we give space to those who want to get involved, grow and leave their mark.

We believe that by creating value for our people, we promote a culture of excellence, innovation and ethical andresponsible business practices.​

We are a tech company, and our approach to work is far from being conventional! We believe in a dynamicenvironment where innovation, growth and wellbeing intertwine every day. Here, work is not just a set of tasks, butan opportunity to express talent, experiment and make a difference.​

WELLBEING: we have a short working week! You will not work on Friday afternoons, allowing you to devote time toyour personal interests. To help you do this, we offer a welfare plan tailored to your needs, with many services andbenefits for your wellbeing.​

* FLEXIBILITY: we believe in mutual trust! You won't clock in and out, and you'll work in a flexible, hybrid way. And tomake it easier for you, we'll give you everything you need to be productive and connected remotely.​
* DEVELOPMENT AND GROWTH: we invest in people! You'll take part in a personalised development programme tobuild your skills and contribute to the achievement of the company's goals.​
* DIVERSITY AND INCLUSIVITY: we value differences! You will work in an inclusive environment based oncollaboration and respect. Our leadership is focused on trust and the growth of each talent.​
* IMPACT: we work with pride! We are committed to creating shared value: for our customers, our partners and thecommunity. In every project, we focus on sustainability and innovation.
Working location: Milan