Mobile App Product Manager

Descripción del puesto:

About the role

Missions : Strategy Definition & Leadership
* Consolidate and drive the overall mobile app strategy, in alignment with the company's business objectives
* Propose a coherent product vision that integrates business, brand, and technological challenges, in close collaboration with Tech and Brand teams Product Vision & Roadmap
* Lead the entire mobile app customer journey
* Build, consolidate, and prioritize the product roadmap, closely aligned with digital strategy OKRs
* Define and prioritize high-impact features focused on user value and business performance Product Quality & Performance
* Track and analyze key performance indicators (MAU, conversion rate, downloads, etc.)
* Monitor customer satisfaction throughout the journey, from order placement to delivery
* Identify and drive continuous improvement initiatives through a structured
* Discovery approach in collaboration with UX and Data teams Product Evangelization & Internal Alignment
* Ensure internal product marketing: communicate the roadmap, priorities, and progress to stakeholders and regional teams
* Promote features and product launches across the organization
* Regularly communicate results, impact, and value delivered by the produc
* tPrioritize and arbitrate incoming requests in line with the overall product vision; propose alternatives and convince stakeholders to align on a shared vision User Experience & Data
* Act as the guardian of a consistent, innovative, and premium omnichannel digital experience, aligned with the product vision
* Analyze user journeys using analytics tools (Google Analytics, Contentsquare) and customer feedback (Voice of the Customer, app store ratings)
* Prioritize product evolutions in collaboration with UX, Data, and Build teams Mobile Ecosystem
* Manage the mobile ecosystem by establishing and leading partnerships with vendors and service providers
* Contribute to the development, maintenance, and overall performance of the applications
* Go-to-Market & International Rollout
* Coordinate app launches with stakeholders and regional teams
* Define and execute go-to-market strategies aimed at increasing downloads and active user engagement Market Intelligence & Innovation
* Conduct continuous monitoring of mobile trends, AI innovations, and UX/UI best practices to ensure a differentiated and premium experience Management:
* Manage one Product Owner: day-to-day management, product vision sharing, coaching, and mentoring

Profile

Profil :
* 3 years and + of proven experience as a Mobile App Product Manager, ideally in an e-commerce / Fashion Retail environment
* Strong customer focus, business-value oriented product mindset, and a passion for innovation, ideally in the Fashion Retail industry
* Strong mastery of Agile practices at scale: roadmap management, quarter planning, agile ceremonies, release communication
* Solid skills in data analysis and KPI tracking
* Fluent English required in an international environment

Skills

KPI
OKR
Customer Centric
Agility
product management

Equal opportunities

At Lacoste, we are committed to making equal opportunities a reality. Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents. We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential