Growth Marketing Program Specialist - A&D, T&M, MBSE

Descripción del puesto:

The Growth Marketing Program Specialist accelerates business growth by designing and executing integrated marketing strategies that drive measurable pipeline creation, opportunity conversion, and bookings, with specific focus on the Aerospace & Defense (A&D), Transportation & Mobility (T&M) industries and Model Based Systems Engineering (MBSE) for Northern Europe (EURONORTH). This role can be based at our Warwick, UK or Cork, Ireland offices.

Role Description & Responsibilities

* Partnering with EURONORTH leadership, Industry Sales and Growth Leaders, to identify growth levers and define marketing strategies that enable pipeline acceleration and revenue growth
* Translate business and sales priorities for A&D and T&M industries for EURONORTH into actionable, insight-driven marketing programs; co-create plans with A&D and T&M Industry Leadership Executive that strengthen customer intimacy and expand wallet share
* Lead and execute MBSE Marketing Program for EURONORTH, driving collaboration and initiatives with MBSE leadership and experts to serve our current and future client community
* Embed EURONORTH execution plans, ensuring clear visibility with Marketing Leadership, GEO XCOM and traceable contribution to opportunity creation across 3DS engagement models
* Lead cross-functional collaboration with Industry & Brand Marketing, Digital & Events, and Partner Marketing to orchestrate multi-touch growth programs delivered by the EURONORTH Marketing team
* Review program performance, pipeline contribution, and ROI continuously and course correct to optimize business impact across EURONORTH direct and indirect channels; and represent marketing as a strategic partner to the business, ensuring programs reflect 3DS priorities and deliver measurable value to sales

Qualifications

* Proven experience in B2B marketing or growth strategy, ideally within enterprise software or complex solutions organizations
* Demonstrable success in partnering with senior sales and Brand leaders to drive measurable pipeline and bookings outcomes across direct and indirect channels
* Expertise in Account-Based Marketing (ABM) and strategic growth programs (1:1, 1: few, 1: many) is required; a focus on Aerospace & Defense, Transport & Mobility industries and/or MBSE technologies is an advantage
* Direct experience operating in matrixed, Global - GEO - Brand environments, influencing across multiple stakeholder groups with a strong understanding of 3DS business models, direct and indirect growth priorities, and Brand GTM dynamics
* Strong command of data-driven marketing, using CRM/CDP/BI platforms to inform and optimize execution
* Degree and/or Masters in Marketing and proven work experience in related field
What's in it for you
* An international and diverse working environment in a collaborative team
* Flexible working hours with hybrid working model, a good work-life balance and comprehensive benefits package.
* Extensive skills and career development programs to build your journey with us.
Interested? Click on "Apply" to upload your application documents