Digital Marketing Intern

Descripción del puesto:

Your Tasks

We are looking for a highly motivated Digital Marketing Intern to join Beiersdorf Italy's Marketing Services Department in Milan.

The intern will support the team responsible for our skincare brands - NIVEA, NIVEA MEN, Labello and Eucerin - in the following activities:

* Support the management of digital channels (Paid Social, Search, and Programmatic): track key performance indicators (KPIs), review campaign settings across platforms, and summarize final results
* Collaborate with the Category Marketing Team to review digital campaign assets, tracking URLs, and asset taxonomy
* Analyze and report on campaign performance, identifying potential issues and suggesting optimization strategies
* Assist in the development and review of social media PEDs for the company's main social media platforms
* Conduct website analysis to identify results, areas for improvement and potential issues

Your Profile

* BA/MA degree in Economics, Communication, Marketing, Digital Media
* Previous experience in the digital field would be a plus (preferably from a consultancy, a large companies or a media agency)
* Previous experience in the cosmetics industry would be a plus
* Strong analytical skills, with a particular focus on data analysis and knowledge of tools such as Excel, Google Sheets etc.
* Interpersonal skills: proactivity with a positive attitude, problem-solving mindset, organizational skills, adaptability, flexibility, and a strong sense of responsibility
* Knowledge of tools such as Google Analytics, Google Ads, DV360, Facebook Business Manager, TikTok Ads, and Amazon Marketing Services is a plus
* Languages: fluency in both Italian and English

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all