Media Strategist

Descripción del puesto:

BlueFocus Communication Group is China's largest and most influential marketing and communications groups, serving over 70,000 brands globally. BlueFocus offers end-to-end services across digital marketing, branding, PR, big data, e-commerce, and AI-powered solutions.
Position Overview
We are looking for a motivated and detail-oriented Paid Media Intern to join our team. This role offers hands-on experience in managing and optimizing paid media campaigns across platforms like Google, Meta, YouTube, and TikTok. You'll support our regional media planner with performance monitoring, data reporting, and campaign optimization. This internship is perfect for someone eager to learn digital advertising best practices, conduct market research, and collaborate with cross-functional teams. If you're passionate about digital marketing and excited to dive into the world of media planning, we'd love to have you!
Key Responsibilities
* Support the media buying team in managing and optimizing paid media campaigns mainly across Google, Meta, YouTube and TikTok.
* Assist with monitoring daily campaign performance and consolidating data for reporting and analysis.
* Conduct competitor and market research to identify new opportunities.
* Learn and apply campaign management best practices under mentorship.
* Collaborate with internal teams to ensure timely campaign delivery.
Required Skills & Qualifications
* Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field preferred.
* Experience in digital advertising, influencer marketing, marketing dashboards and/or data analysis is a plus.
* Basic understanding of social media platforms and paid advertising concepts.
* Strong attention to detail and organizational skills.
* Ability to work collaboratively within a team.
* Good analytical and problem-solving skills. Comfortable working with data and learning new tools.
* Language Requirement: Proficient in verbal and written English and Mandarin.
What You'll Gain
* Media buying mentorship.
* Hands-on experience with real-world media planning projects.
* Exposure to media strategy and media planning campaign development processes