Danish jewelry manufacturer and retailer.

Pandora A/S, commonly known as PANDORA, is a Danish jewelry manufacturer and retailer founded in 1982 by Per Enevoldsen in Copenhagen. The company is globally recognized for its customizable charm bracelets, rings, earrings, and necklaces, and ranks among the world’s largest jewelry brands. Pandora designs, manufactures, and markets hand-finished jewelry primarily from sterling silver, gold, and recycled materials. Headquartered in Copenhagen, Denmark, the company employs approximately 27,300–32,000 people worldwide. Pandora operates in over 100 countries, with a retail network of around 6,500–6,700 points of sale, including more than 2,500 concept stores. Listed on the NASDAQ Copenhagen stock exchange, Pandora emphasizes sustainability through the use of recycled silver and gold, as well as lab-grown diamonds.