Category Operations Specialist - Performance & Reporting

Description du poste:

CATEGORY OPERATIONS SPECIALIST - PERFORMANCE & REPORTING
Leveraging data, Power BI, and AI-enabled tools to support data-driven decisions across Category Management.

Purpose & Overall Relevance for the Organization

This role plays a key part in enabling strong category performance by supporting the Category Management team with data, reporting, and actionable insights across sell-in, sell-out, campaigns, and in-season execution.
You will work at the intersection of business, data, and digital tools, using analytics, and increasingly AI-enabled capabilities, to improve visibility, speed, and quality of decision-making, while maintaining strong business judgment and ownership of insights.

Key Responsibilities

Category & Business Management

*
Act as a key analytical partner for the Category Management team, supporting business decisions with clear, structured insights.

* Support briefing processes with local insights to the CTC (Concept To Consumer) and Business Unit (BU) CTC teams on required articles, specific retailer needs (e.g. SMUs), and key volume/image-driving opportunities.

* Analyze local market trends, forecast and business opportunities as the category expert to maximize the category's potential within the country.

* Track and analyze sell-in and sell-out performance across channels, identifying opportunities, risks, and corrective actions.

* Deliver scenario analysis to support decision-making for ongoing performance tracking and action alignment.

* Provide scenario analysis and performance updates to support ongoing decision-making and actively participate in 90-60-30 marketing meetings.

Campaigns & Big Tickets

* Build seasonal campaign foundations, including product SKUs, purchase volumes per channel, and any necessary launch date adjustments.

* Develop and maintain the seasonal Brand Calendar, highlighting key campaigns and their support tactics.

* Track big ticket items in Excel, evaluating sell-out vs. purchase volume performance.

* Provide visibility and updates on campaign arrivals and delays through participation in SMAL meetings.

* Communicate product license expirations and adjust launch planning accordingly.Activation & Ecommerce

* Participate in weekly 90-60-30 activation meetings with campaign KPIs, product visibility, and volume updates.

* Evaluate ecommerce assortments monthly, ensuring campaign items are unlocked per RID.

* Build exclusion lists for global/commercial events (e.g. Friends & Family, Cyber events) and employee discounts.

* Manage image submission for SKUs lacking visual assets on ecommerce platforms.

Cell & Segmenta Meetings

* Build monthly category presentations covering campaign planning, KPIs, sell-through performance, and sales growth opportunities.

* Consolidate and analyze DTC data monthly; interpret market share, YOY growth, and product performance to share with Segmenta.

Sell-Out Reporting

* Consolidate and send weekly sell-out reports using Power BI, providing campaign performance, big ticket updates, and slow mover insights.

* Maintain Power BI datasets: article master data, channel/door details, and market information.

* Leverage AI-enabled features (e.g. Copilot in Power BI / Excel) to accelerate reporting, generate first-draft performance summaries, and support insight generation, while critically validating and contextualizing outputs.

In-Season Discounts & Projects

* Create monthly discount files per channel, evaluating KPIs like stock, sell-through, weeks of coverage, and new arrivals.

* Coordinate seasonal kick-off presentations, involving all relevant teams and areas.

* Collaborate on in-season projects such as ecosystem mapping and NOOS (Never Out of Stock) initiatives.

Key Relationships

* Category Management / CTC teams

* Commercial & Sales teams

* Brand Activation & Ecommerce

* Supply Chain & Demand Planning

* Analytics & Digital stakeholders

Requisite Experience, Knowledge, Skills & Minimum Qualifications

* Bachelor's degree in Business Administration, Engineering, Marketing, Analytics, or a related field.

* 2-4 years of experience in category management, commercial analysis, business analytics, or similar roles, ideally in retail or consumer goods.

* Strong analytical skills with advanced Excel and experience working with Power BI dashboards and datasets.

* Ability to translate data into clear insights and business recommendations.

* Curiosity and openness to using AI-enabled tools to enhance efficiency and insight generation, combined with the critical thinking needed to validate outputs.

* Excellent communication skills and confidence working with cross-functional stakeholders.

* Structured, detail-oriented, and comfortable managing recurring reporting rhythms.

* Fluency in English and Spanish (written and spoken).

En adidas, valoramos la diversidad, apoyamos la inclusión de todas las personas y fomentamos la expresión individual. En el marco de la Ley de Inclusión n°21.015, incentivamos la inclusión de personas con discapacidad al mundo laboral.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

* COURAGE: Speak up when you see an opportunity; step up when you see a need..
* OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
* INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
* TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
* INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
* RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

- Culture Starts With People, It Starts With You -

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Category Operations Specialist - Performance & Reporting

Brand:

Location: Santiago

TEAM: Brand Management & Communications

State: Regi

Country/Region: CL

Contract Type: Full time

Number: 544290

Date: May 5, 2026