Paid Social Lead

Description du poste:

Accenture is a leading solutions and services company that helps the world's leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 784,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com.

The Paid Social Team Lead/Consultant is responsible for the strategy, implementation, measurement, and management of paid social channels. This role will be able to obtain necessary information from functional teams and craft and deploy digital strategies to meet client objectives.

Key Responsibilities
* Act as the primary point of contact for clients or internal stakeholders, building and maintaining strong, long-term relationships. Understand client needs and ensure paid social media strategies align with business goals and KPIs.
* Develop comprehensive paid social media strategies that are tailored to the client's business objectives, market trends, and target audience. Ensure that strategies are aligned with broader marketing goals.
* Oversee the day-to-day management of paid social media campaigns, including setup, optimization, and execution. Lead the development of campaign creative, targeting strategies, and budget allocation across platforms like Facebook, Instagram, LinkedIn, Twitter, and others.
* Continuously monitor campaign performance and make strategic adjustments to optimize ROI, engagement, and conversions. Utilize data analysis to identify key opportunities for improvement in targeting, bidding, and creatives.
* Create regular, detailed reports to track campaign performance, providing actionable insights and recommendations to clients or internal teams. Lead client meetings to present campaign results, discuss strategy, and identify areas for future optimization.
* Manage campaign budgets, ensuring cost efficiency while maximizing performance. Make data-driven decisions to adjust spending across campaigns for optimal results.
* Work closely with internal teams (creative, content, analytics, etc.) to ensure cohesive campaign execution. Provide clear guidance and feedback to junior or mid-level team members on campaign execution, performance tracking, and client communication.
* Analyze trends in paid social advertising and provide strategic recommendations to enhance campaign performance. Stay up to date with new tools, technologies, and platform features.
* Proactively address any campaign challenges or issues that arise, working quickly to resolve them and ensure campaigns stay on track.
* Supervises the team executions across multiple channels/accounts, providing both feedback and/or best practices.
* Directs and manages the daily workflow of all client programs, including initiation and management of projects across departments.
* Collaborating with offshore leads to developing strategies within the organization.
* Communicates industry trends, emerging technologies, and beta testing opportunities to internal and external members to showcase leadership in digital marketing arena. Identify upselling or cross-selling opportunities to expand the scope of campaigns or services.
* Delivers strategic leadership, acts as the primary point of contact for clients or internal stakeholders, building and maintaining strong, long-term relationships. Understand client needs and ensure paid social media strategies align with business goals and KPIs.
* Creates and manage measurement plans across channels and agencies to ensure proper set up of campaigns.
* Interfaces with other departments team leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients.
* Identify areas of growth opportunities (or limitations) that may exist in terms of tracking, measurability and campaign optimization.
* Defining project scope, objectives, and deliverables.
* Assemble and lead cross-functional project teams.
* Estimate and allocate resources (team, budget, tools).
* Foster a collaborative, motivated, and productive team environment.
* Implement best practices for project management and improve methodologies.
* Assign tasks, monitor performance, and ensure accountability.
* Provide recommendations for improving project workflows and team efficiency.

#LI-LATAM

Basic Qualifications:
* Proven experience of 5 years with social platforms and full understanding and management of the most important buying platforms.
* General knowledge with respect to set up and troubleshooting of tracking pixels.
* Good English communication level C1 and above.
* Excellent leadership skills.
* Bachelor's Degree/Technical Degree in Marketing or equivalent experience in advertising.
* Experience using Excel, PowerPoint, and other Office products (Microsoft in general).
* Measurement/analytical native tools such as Meta Business Manager, LinkedIn Ads, Twitter Ads, Snapchat and TikTok. Google Analytics and DV360 are a plus.
* Knowledge in Google Analytics, Adobe Analytics, JIRA, and SharePoint is a plus.
* Excellent leadership skills.

Required Experience

Certifications
* 400-101: Meta Certified Media Planning Professional (Required)
* 410-101: Meta Certified Media Buying Professional (Required)
* LinkedIn Marketing Solutions Fundamentals (Required)
* LinkedIn Marketing Strategy (Required)
* Snapchat Ads Manager Campaign Activation (Plus)
* Snapchat Ads Manager Campaign Optimization (Plus)
* Twitter Ads Manager Fundamentals (Required)
* Get Started on Twitter (Required)
* Campaign manager 360 (Required)
* Display & Video 360 (Required)
* Google Analytics (Required)
* TikTok Academy Virtual Classroom (Required)
* Excellent presentation skills, experience presenting campaign performance and pitching new strategies.
* Proven work experience as a team leader or supervisor.
* Excellent administrative and documentation skills.
* Demonstrable ability to manage large budgets is a must.
* Experience with technical troubleshooting, such as campaign tagging, over/under deliveries and industry specific flags.
* Ability to deal with a large volume of requests and know how to prioritize workload.
* A team player who can handle stressful situations and deadlines.
* Data Visualization experience is highly desired (Data Studio, Tableau, BI).
* Project Management Skills (Required): Proven experience in Scrum Master Methodology, Time Management, Excellent Communication Skills with a Team and Clients, Experience Leading Teams, Directs and Manages the daily workflow.
* Project Management Skills (Plus): CAPM, PMP
* Soft Skills (Required): Leading through Motivation, Developing Emotional Intelligence, Critical Thinking, Power Skills.

What we offer:
* 👩‍⚕️ Health and Life Insurance​
* 💻 Internet reimbursement​
* 🗓 Accenture days! 3 additional vacation days​
* 🎂 Birthday leave​
* ➕ On site doctor​
* 💯And more benefits

About AccentureAccenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities