Brand Manager CVRM

Description du poste:

Brand Manager - CVRM
Location: Zagreb, Croatia
Function: Commercial (Non-Sales)
Reports to: Marketing Manager CVRM

About the Role

We are seeking a dynamic and results-driven Brand Manager (CVRM) to join our marketing team in Croatia. In this role, you will support the development and execution of strategic and tactical plans for assigned brands, driving innovation across the full product lifecycle.
You'll play a critical role in delivering impactful, patient-focused marketing strategies that create value for patients, healthcare professionals, and the business. This is an exciting opportunity to own your portfolio and make a meaningful impact in a highly collaborative, cross-functional environment.

Key Responsibilities
* Lead the development and execution of brand strategies aligned with global and local objectives
* Translate deep patient and market insights into effective, competitive marketing plans
* Deliver innovative campaigns that influence attitudes, behaviours, and outcomes
* Collaborate cross-functionally (Sales, Medical, Compliance, Market Access, etc.) to shape brand direction
* Identify and maximise growth opportunities through proactive market analysis
* Develop compelling value propositions for healthcare professionals and systems
* Ensure flawless implementation of omnichannel campaigns and initiatives
* Manage relationships with external agencies and suppliers
* Oversee brand budgets and ensure optimal allocation of resources
* Monitor performance metrics and continuously optimise brand activity
* Build strong relationships with key external stakeholders and customers

What You'll Bring

Essential
* University degree in Medicine, Pharmacy, Biology, Life Sciences, or a related scientific discipline
* Minimum 2 years' experience in brand management
* Strong marketing expertise (brand strategy and execution, market research, insights generation)
* Digital marketing acumen
* Excellent communication and presentation skills
* Strong analytical, strategic, and creative thinking
* Proven ability to collaborate across cross-functional teams
* Results-driven mindset with strong decision-making capabilities
* Fluent English and MS Office proficiency
* Valid driving licence

Desirable
* Experience in CVRM (Cardiovascular, Renal & Metabolic) therapeutic area
* Pharmaceutical marketing or sales experience
* Knowledge of local and international markets
* Experience with omnichannel marketing strategies
* Leadership potential and stakeholder management skills

What Success Looks Like
* Strong ownership and delivery of brand performance
* Execution of impactful, patient-centric campaigns
* Sustainable brand growth and market competitiveness
* Effective collaboration across internal and external stakeholders

Our Values

We are guided by core values that shape how we work and deliver impact:
* We follow the science
* We put patients first
* We play to win
* We do the right thing
* We are entrepreneurial

Why Join Us?

You'll be part of a high-performing, purpose-driven team where innovation, collaboration, and patient impact are at the heart of everything we do. This role offers the opportunity to grow your career while shaping meaningful healthcare outcomes.

Date Posted05-Jun-2026

Closing Date21-Jun-2026

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements