Data Strategy & Activation Specialist

Description du poste:

Company description Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer. Overview A hands-on data specialist responsible for operationalizing and executing data strategies across a multinational FMCG company, ensuring data is effectively collected, structured, activated, and measured across B2C and B2B ecosystems. Working in close partnership with the Senior Data Strategist, this role translates strategic data frameworks into practical implementation, enabling CRM, CX, and marketing teams to activate data in a consistent, scalable, and efficient way. This role is key to ensuring that data strategies move from concept to reality, driving tangible business impact through execution excellence. Responsibilities Data Strategy Execution (End-to-End) Support the implementation of data strategies across the full lifecycle: data collection, ingestion, qualification, activation, and measurement. Ensure data flows, structures, and integrations are properly set up and maintained. Translate strategic recommendations into clear operational plans and technical requirements. Data Collection & Structuring Define and implement data collection frameworks across digital touchpoints (web, CRM, media, etc.). Ensure data is properly structured, standardized, and compliant with governance and privacy requirements. Work with tech and analytics teams to guarantee data quality, consistency, and usability. Activation & CRM Enablement (B2C & B2B) Enable the activation of data within CRM and marketing platforms to support segmentation, personalization, and journey orchestration. Support both B2C and B2B use cases, ensuring data is effectively leveraged across different business models. Collaborate with CX and campaign teams to ensure data is properly integrated into execution. Use Case Implementation Execute data-driven use cases from proof-of-concept to deployment, ensuring proper setup and delivery. Support testing, validation, and optimization of use cases based on performance data. Ensure successful transition from pilot phases to scaled, repeatable solutions. Measurement & Performance Tracking Implement measurement frameworks and ensure proper tracking of KPIs across platforms. Set up dashboards, tracking systems, and reporting structures to monitor performance. Support ongoing optimization by providing clear, actionable performance insights. Tools, Platforms & Operational Excellence Work with key data, CRM, and analytics platforms to ensure effective setup and usage. Support troubleshooting, optimization, and continuous improvement of data processes and systems. Ensure best practices are followed across markets for data operations and activation. Collaboration & Enablement Partner closely with the Senior Data Strategist to ensure alignment between strategy and execution. Collaborate with CRM, CX, Media, and Tech teams to ensure seamless delivery of data-driven initiatives. Support markets with hands-on guidance, training, and troubleshooting to increase data activation maturity. Qualifications Solid experience in data operations, data activation, or analytics roles within complex, multi-market organizations, ideally in FMCG or consumer-driven environments. Proven hands-on experience operationalizing data strategies across the full data lifecycle: collection, structuring, activation, and measurement. Strong understanding of data collection frameworks across digital touchpoints (web, CRM, media, marketing platforms). Experience enabling data activation within CRM and marketing platforms to support segmentation, personalization, and journey orchestration across B2C and B2B use cases. Demonstrated ability to translate strategic data frameworks into clear operational and technical execution plans. Experience implementing data-driven use cases from proof-of-concept to scalable deployment. Solid knowledge of measurement frameworks, KPI tracking, dashboards, and performance reporting. Strong collaboration skills, working closely with data strategy, CRM, CX, media, and tech teams to ensure execution excellence. Detail-oriented, execution-focused mindset with strong problem-solving and optimization capabilities. Fluent English required; additional languages are a plus. Additional information Why join us? Because we offer reasons such as: 🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. 🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! 🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Employee benefits are an integral part of the company's annual compensation package. These benefits are subject to the company's current policies and guidelines and may be modified, updated, or adjusted at the company's discretion to reflect organizational needs, regulatory requirements, or business conditions. We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas

Profil requis du candidat:

Solid experience in data operations, data activation, or analytics roles within complex, multi-market organizations, ideally in FMCG or consumer-driven environments. Proven hands-on experience operationalizing data strategies across the full data lifecycle: collection, structuring, activation, and measurement. Strong understanding of data collection frameworks across digital touchpoints (web, CRM, media, marketing platforms). Experience enabling data activation within CRM and marketing platforms to support segmentation, personalization, and journey orchestration across B2C and B2B use cases. Demonstrated ability to translate strategic data frameworks into clear operational and technical execution plans. Experience implementing data-driven use cases from proof-of-concept to scalable deployment. Solid knowledge of measurement frameworks, KPI tracking, dashboards, and performance reporting. Strong collaboration skills, working closely with data strategy, CRM, CX, media, and tech teams to ensure execution excellence. Detail-oriented, execution-focused mindset with strong problem-solving and optimization capabilities. Fluent English required; additional languages are a plus