CRM Manager

Description du poste:

Company description Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer. Overview CRM Manager responsible for ensuring the effective coordination and execution of CRM initiatives across a multinational FMCG company . Working under the guidance of the Senior CRM Manager, this role ensures that CRM strategies and roadmaps are translated into well-structured, well-coordinated, and high-quality operational outputs across teams and markets. This role focuses on coordination, execution support, governance follow-up, and cross-functional alignment, ensuring CRM activities run smoothly and consistently across the ecosystem. Responsibilities CRM Execution Coordination Coordinate the execution of CRM initiatives across markets and workstreams. Ensure CRM activities are implemented in line with defined scope, priorities, and quality expectations. Translate strategic guidance into clear operational actions for internal and external teams. Planning, Coordination & Follow-Up Manage timelines, dependencies, and day-to-day coordination across CRM activities along with the PM. Work closely with CRM, data, web, social and content, and tech teams to ensure smooth execution. Track progress, identify risks or blockers, and ensure timely resolution along with the PM- Governance Support Support the CRM Senior Lead in maintaining governance structure and alignment across stakeholders. Ensure tracking and documentation of CRM initiatives is accurate and up to date alonwith the PM. Help maintain visibility across all ongoing CRM activities in the region. Quality & Consistency Control Ensure CRM outputs meet expected standards of quality, consistency, and accuracy. Support validation of CRM materials before go-live in coordination with relevant teams. Contribute to continuous improvement of operational processes and ways of working. Stakeholder Coordination Act as a key day-to-day coordination point for CRM topics across teams and markets. Ensure stakeholders are aligned on priorities, timelines, and requirements. Facilitate communication between CRM, CX, data, BX, and content teams. Support to Strategic Direction Support the CRM Senior Lead by ensuring strategic priorities are properly translated into coordinated actions. Provide feedback from execution reality (constraints, improvements, opportunities). Help identify operational inefficiencies and support process optimization. Cross-Functional Collaboration Work closely with: Senior CRM Manager (strategy, prioritization, governance) Data teams (segmentation, activation readiness) CX teams (journey consistency) BX teams (brand alignment in CRM outputs) Ensure CRM activities are well integrated within broader CX and marketing ecosystems. Qualifications Solid experience in CRM, lifecycle marketing, or customer engagement roles within multi-market, consumer-driven environments. Experience supporting the execution of CRM strategies across brands and markets, working closely with senior CRM leadership. Hands-on experience managing CRM initiatives across acquisition, engagement, retention, and loyalty programs. Good understanding of CRM ecosystems, including loyalty platforms, personalization, automation, and lifecycle journeys. Experience translating strategic guidelines into operational CRM programs and campaigns. Data-driven mindset, with experience working alongside data and analytics teams to leverage insights and performance metrics. Ability to collaborate cross-functionally with CX, brand, content, media, and tech teams to ensure consistent execution. Strong organizational and delivery skills, with attention to detail and execution quality. Comfortable operating in structured governance models and managing multiple stakeholders. Fluent English required; additional languages are a plus. Additional information Why join us? Because we offer reasons such as: 🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. 🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! 🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Employee benefits are an integral part of the company's annual compensation package. These benefits are subject to the company's current policies and guidelines and may be modified, updated, or adjusted at the company's discretion to reflect organizational needs, regulatory requirements, or business conditions. We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas

Profil requis du candidat:

Solid experience in CRM, lifecycle marketing, or customer engagement roles within multi-market, consumer-driven environments. Experience supporting the execution of CRM strategies across brands and markets, working closely with senior CRM leadership. Hands-on experience managing CRM initiatives across acquisition, engagement, retention, and loyalty programs. Good understanding of CRM ecosystems, including loyalty platforms, personalization, automation, and lifecycle journeys. Experience translating strategic guidelines into operational CRM programs and campaigns. Data-driven mindset, with experience working alongside data and analytics teams to leverage insights and performance metrics. Ability to collaborate cross-functionally with CX, brand, content, media, and tech teams to ensure consistent execution. Strong organizational and delivery skills, with attention to detail and execution quality. Comfortable operating in structured governance models and managing multiple stakeholders. Fluent English required; additional languages are a plus