Growth Marketing Associate

Description du poste:

Overview

Job Purpose
ICE Mortgage Technology is the leading cloud-based platform provider for the mortgage finance industry. ICE Mortgage Technology solutions enable lenders to originate more loans, reduce origination costs, service more loans more efficiently and reduce the time to close, all while ensuring the highest levels of compliance, quality and efficiency.

This role sits at the intersection of product marketing, demand generation and field enablement. You'll support the execution of growth marketing programs-including webinar coordination, paid media campaigns, ad execution and digital demand generation-while helping build the sales enablement materials and competitive intelligence that help our go-to-market teams win. You'll coordinate across Marketing, Product, Sales and Professional Services to drive pipeline, accelerate revenue and strengthen ICE Mortgage Technology's market position.

This is a high-impact opportunity for an early-career marketer to build hands-on experience across the full B2B marketing funnel. You'll quickly come up to speed on ICE Mortgage Technology products, the market, our customers and the competitive landscape-and translate that knowledge into campaigns and materials that clearly communicate the value of our solutions.

Responsibilities
* Growth marketing and demand generation
* Support end-to-end webinar program execution-content coordination, speaker logistics, promotion, day-of execution and post-event follow-up-to drive qualified pipeline.
* Help plan, execute and optimize paid media campaigns across digital channels (LinkedIn, Google Ads, programmatic, industry publications) aligned to quarterly pipeline targets.
* Assist with ad creative development and execution, ensuring brand consistency and performance tracking across all paid placements.
* Build and refine demand generation assets including landing pages, email nurture sequences and conversion components.
* Pull, analyze and report on campaign performance metrics (CPL, MQL, pipeline contribution, ROI) and surface data-driven optimization opportunities.
* Coordinate with external agencies, media vendors and internal creative teams to deliver campaigns on time and on budget.
* Sales enablement
* Help develop and roll out messaging that positions ICE Mortgage Technology and its product lines in the marketplace.
* Support go-to-market execution for new product and release launches, including outbound client communications.
* Develop and maintain outbound product materials such as brochures, data sheets, white papers, web content and newsletter articles.
* Help maintain a competitive, best-in-class library of marketing and sales enablement materials.
* Partner with senior team members to deliver sales training on product positioning and messaging.
* Cross-functional coordination
* Serve as a connection point across Marketing, Product, Sales, Professional Services and field teams-aligning campaigns, content and enablement to shared revenue goals.
* Coordinate with event and field marketing teams on conference activations, sponsorships and co-marketing opportunities.
* Partner with Product to translate roadmap updates into market-ready messaging and launch materials.

Knowledge and Experience
* BA or BS degree and/or equivalent experience required.
* 1+ years in B2B technology marketing, with exposure to product marketing and/or growth/demand generation.
* Hands-on experience supporting paid media campaigns (LinkedIn Ads, Google Ads, programmatic) with measurable pipeline impact, or a strong eagerness to build that experience.
* Experience coordinating or supporting webinar programs-from planning through execution and performance reporting.
* Experience developing sales enablement materials such as presentations, one-pagers, battlecards or positioning documents.
* Strong analytical mindset-comfortable working with campaign data, pulling reports and translating metrics into actionable recommendations.
* Familiarity with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce).
* Curiosity around competitive research and analysis within a SaaS or financial technology environment.
* Strong verbal and written communication skills-able to distill complex products into clear, compelling messaging.
* Highly organized with the ability to manage multiple projects, stakeholders and deadlines simultaneously.
* Strong cross-functional collaboration skills; comfortable working with Sales, Product and senior team members.
* Highly self-motivated with the ability to work independently in a fast-paced environment.
* Ability to travel, up to 20%.

Preferred Knowledge and Experience
* Internship or early-career experience in the mortgage, real estate or financial services industry.
* Familiarity with ICE Mortgage Technology products (Encompass, Surefire, Velocify, Consumer Connect).
* Exposure to A/B testing frameworks and conversion rate optimization.
* Background in event marketing, conference production or field marketing coordination. Intercontinental Exchange, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to legally protected characteristics