Global Mobile App Run Manager

Description du poste:

About the role

* Animation & Activation Plan
* With regions, define and secure the deployment of an efficient app animation plan tailored to different markets, ensuring alignment with the overall brand vision and marketing calendar.
* Secure the consistency and the perfect execution on the App of each activation driven by Media, marketing, commercial, CRM, etc.
* Work closely with transversal teams to ensure app-exclusive campaigns and activations align with broader brand initiatives.
* Recommend app-exclusive campaigns, special content needs, and events to engage users and enhance their app experience
* Feed Branding digital team based on your App success background and our business & brand app ambition, to define the best activations and advantages to launch on the app, to strongly increase user engagement.
* Support media team in push notifications and smart alerts activation plan based on user interests and behaviors

* App Performance Management
* Analyze and monitor the app's performance across various international markets, leveraging KPIs to optimize user engagement, retention, monthly active users, conversion rate, etc.
* Collaborate with Mobile App Product feature team in strategies definition to improve app functionality and performance while ensuring alignment with regional business goals.
* Recommend A/B test to optimize the App journey and its efficiency
* Build and share performance dashboards to feed regions and digital product teams to improve the global performance of the App
* Define and challenge on what to incentive markets (App download, retention rate, share of sales by the app, etc..)

* E-Merchandising Optimization
* Co-define with Global Emerch the app's e-merchandising strategy by optimizing product displays, promotions, and navigation to maximize sales, monthly active user, session time, etc.
* To boost engagement, recommend product exclusive and personalization strategies
* Collaborate with cross-functional teams to implement best practices for product assortment, seasonal campaigns, and promotional events
* Omni Channel Vision & Strategy
* Ensure seamless integration of the app within the brand's omnichannel ecosystem, creating synergies between physical stores, e-commerce platforms, and the app.
* Advocate for the app's role as a key touchpoint in the customer journey
* Work with e-commerce and retail teams to create seamless digital-to-physical experiences
* Support media team in geo-targeted offers recommendations when users are near a store or relevant location

* Innovation & Continuous Improvement
* Recommend enhancements and improvements for the app based on market trends, user feedback, and performance data.
* Stay ahead of mobile trends, competitor activities, and emerging technologies to suggest new features and improvements.
* Collaborate with product and tech teams to prioritize and implement updates that enhance the app's functionality and user experience.

* Community Facilitation & Stakeholder Management
* Build and nurture a community of app-related stakeholders, including internal teams, regional managers, and external partners, to ensure alignment with business and brand objectives.
* Act as a facilitator and key point of contact for regions, providing support, training, best practices and resources to local teams.
* Facilitate knowledge-sharing across regions to drive app success globally
* Build the communication with financial team on app performance and its specificities for the executive committee.

Profile

Qualifications
The ideal candidate has a background in marketing or commercial roles and possesses substantial experience in managing app operations, particularly in a retail or service-driven environment.

Experience:
* Proven track record of 3 years minimum managing the in-app strategy, operations and animation of a mobile app, ideally within a retail environment.
* Experience in animation of the app, e-merchandising specificities, app performance optimization, and omnichannel integration Skills:
* Fluent in english
* Strong analytical capabilities to interpret app performance data and drive actionable insights.
* Strong organizational skills with the ability to manage multiple markets and stakeholders simultaneously.
* Excellent communication and interpersonal skills to engage with diverse teams and foster a sense of community
* Third parties (search, reco, perso) Mindset:
* Strategic thinker with a customer-centric approach.
* Proactive, solution-oriented, autonomous and innovative, with a passion for mobile experiences and digital excellence.
* Ability to work in a fast-paced international environment and adapt to evolving business needs.

Skills

innovative
ANALYTICAL
Customer-centric
app performance data
app run
in app strategy
branding experience

Equal opportunities

At Lacoste, we are committed to making equal opportunities a reality. Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents. We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential