Media Strategy & Planning Analyst (Maternity Coverage)

Description du poste:

Overview

This is a temporary Maternity Coverage in our Benelux TCP & Media team from until June 2026. The role facilitates PepsiCo receiving best in class media and connections executions in Belgium & Netherlands for all our brands while working with both our marketeers and agencies, overseeing the balance across all media types.
Responsibilities

* Manage the media and connections plan for selected brands (Beverages and Snacks) in Benelux
* Support Delivery of Strong Integrated Com's Plans, by playing a role of key link between brands teams & the local needs, providing expertise & support on Digital-related questions: Audiences, Media KPI's, Content Plans & Local Adaptations, 1P data, provide consultation on guidelines. Ensure strong collaboration between media plans & shopper/ecom plans
* Ensure optimal operational implementation, execution and evaluation of our campaigns by leveraging agency, KBS media team and brand managers
* Ensure implementation of best practices, learnings and media guidelines across all brands
* Execute BU strategy and Test & Learn agenda , including 1P data gathering, media partner management, influencer marketing, personalization at scale,....
* Support the broader Media & Digital Capability agenda
* Manage the Benelux media team intern
* Min 4 days /week
Qualifications

* Min 5 years. experience with proven knowledge in Media
* Understanding of media landscape and buying principles across traditional and digital channels
* Digital activation expertise
* Audience insight
* Communication & negotiation skills
* Clear communication and (project) management skills
* Able to see the bigger picture and prioritise
* Team player

* Manage the media and connections plan for selected brands (Beverages and Snacks) in Benelux
* Support Delivery of Strong Integrated Com's Plans, by playing a role of key link between brands teams & the local needs, providing expertise & support on Digital-related questions: Audiences, Media KPI's, Content Plans & Local Adaptations, 1P data, provide consultation on guidelines. Ensure strong collaboration between media plans & shopper/ecom plans
* Ensure optimal operational implementation, execution and evaluation of our campaigns by leveraging agency, KBS media team and brand managers
* Ensure implementation of best practices, learnings and media guidelines across all brands
* Execute BU strategy and Test & Learn agenda , including 1P data gathering, media partner management, influencer marketing, personalization at scale,....
* Support the broader Media & Digital Capability agenda
* Manage the Benelux media team intern
* Min 4 days /week

Profil requis du candidat:

* Min 5 years. experience with proven knowledge in Media
* Understanding of media landscape and buying principles across traditional and digital channels
* Digital activation expertise
* Audience insight
* Communication & negotiation skills
* Clear communication and (project) management skills
* Able to see the bigger picture and prioritise
* Team player