Strategist

Description du poste:

Company description We work with science-led clients to launch and develop health brands for sustained growth. We do this by creating digital-first experiences that respond to the real needs of consumers, patients and health professionals. Human needs, illuminated by data, so brands show up when and where they can be truly valuable. We call this People Powered Health. We are a generous, idealistic, and uniquely qualified team across data, strategy, science, creative, UX, media and client service. We work with health brands to deliver business impact through brilliant brand experiences, from brand campaigns to digital products and services. We use digital and emerging technologies to help brands build deeper connections with their audiences, connect ecosystems and disrupt traditional marketing. As part of Publicis Health, our team works to bring applied innovation to a range of global, EMEA and UK clients, working in collaboration with other DH offices in Philadelphia, New York, San Francisco and sister agencies in London and around the world. Learn more at digitashealthldn.com. Overview As a Strategist, you will support the strategic lead to develop and champion brand, creative and experience strategies and plans. You will advocate a People Powered, customer-focused approach and use research and data to distil insights and inform strategy, design marketing pilots, engagement plans and holistic omnichannel programmes. In your role you will independently as a strategist on specific workstreams under the guidance of the strategic lead; you will work in a team on larger projects and programmes of work. Responsibilities Identify insights, audience needs and engagement opportunities, based on data sources like keyword analysis, social listening, competitive analysis, primary and secondary research, and synthesis of existing materials Help identify business opportunities and points of brand differentiation based on competitive analysis and category insights Create strategic decks, insight reports and performance reports Support the development of creative briefs, experience strategies, journeys and ecosystems that address brand challenges, market dynamics and audiences needs and motivations Develop integrated paid, owned and earned strategies to achieve specific business or customer objectives; depending on your skillset and client requirements Partner effectively with senior strategy leads, following their guidance and direction Support the development of meaningful partnerships with clients, to interpret their strategic opportunities into digital-first brand experience    Contribute to and help facilitate workshops and working sessions Qualifications This is a midweight role that will suit either a junior strategist looking to step up or an established midweight. Ideally you have direct healthcare experience; if you don't, you can connect what you've learned outside of healthcare into this industry You should have an analytical and strategic mind, with proven experience in strategic marketing You have experience across the range of touchpoints, channels and platforms, with deeper knowledge in one or more specific area You understand current trends in audience engagement, can apply those trends to the healthcare space and HCP engagement You are a creative problem solver, who brings a fresh perspective to any challenge You have a keen interest in analysing all sorts of data and good skills in Excel (analytics data, performance reports, etc.) You have a basic understanding of data and tech platforms, data strategy, and measurement planning You are a self-starter with an ability of working on a wide range of accounts and projects and be able to take most client requests in your stride - with a calm approach regardless of the deadline; ideally you have experience in an agency environment Additional information Digitas Health offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You'll also have access to a range of additional initiatives, including: 📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week. At Digitas Health, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included

Profil requis du candidat:

This is a midweight role that will suit either a junior strategist looking to step up or an established midweight. Ideally you have direct healthcare experience; if you don't, you can connect what you've learned outside of healthcare into this industry You should have an analytical and strategic mind, with proven experience in strategic marketing You have experience across the range of touchpoints, channels and platforms, with deeper knowledge in one or more specific area You understand current trends in audience engagement, can apply those trends to the healthcare space and HCP engagement You are a creative problem solver, who brings a fresh perspective to any challenge You have a keen interest in analysing all sorts of data and good skills in Excel (analytics data, performance reports, etc.) You have a basic understanding of data and tech platforms, data strategy, and measurement planning You are a self-starter with an ability of working on a wide range of accounts and projects and be able to take most client requests in your stride - with a calm approach regardless of the deadline; ideally you have experience in an agency environment