Marketing Intern

Description du poste:

ABOUT THE COMPANY
Lenskart is Asia's largest eyewear company serving 90 million people - helping them see better and lead better quality lives. We have more than 2000 omni-channel stores across 200 cities in Asia and the Middle East. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That's our new purpose - and we can only get there through cutting-edge technology and exceptional people.

As a Marketing Intern at Lenskart, you'll play a hands-on role in supporting local marketing initiatives that generate demand and drive traffic to both our online platform and physical stores across Saudi Arabia. You'll get first-hand experience with brand activations, retail marketing, content creation, and local influencer engagement-all while acting as an on-camera representative of the brand. This is an ideal opportunity for someone who's passionate about youth culture, fashion, content creation, and thrives in dynamic, on-ground environments.

Key Responsibilities
Content Creation & On-Camera Presence
* Be the face of Lenskart's local content-creating engaging and trend-driven reels, stories, and in-store content for social media.
* Shoot and edit lifestyle content that reflects Saudi fashion, culture, and eyewear trends.
* Support and participate in content shoots at popular locations and retail outlets across the region.
Local Store & Field Marketing Support
* Visit Lenskart stores regularly to capture on-ground moments, assist with activations, and understand customer interactions.
* Support retail teams during high-traffic events like store openings, Ramadan, Riyadh Season, and other cultural celebrations.
* Help coordinate with mall management and store teams to ensure smooth execution of in-mall marketing efforts.
Youth Culture & Market Insights
* Stay on top of Saudi youth trends, local events, and seasonal opportunities to keep our campaigns fresh and relevant.
* Assist in running quick surveys and collecting consumer feedback to inform local marketing efforts.
Influencer & Community Engagement
* Identify and liaise with emerging local influencers or content creators who align with the Lenskart brand.
* Support partnership activations and help manage small-scale community events or pop-ups.
Performance Monitoring
* Track and report the reach and performance of content you help create.
* Share ideas and observations from your field visits that could enhance customer engagement or store experience.

Who You Are
* A Saudi national or someone deeply familiar with Saudi culture, particularly youth lifestyle and social media trends.
* Comfortable being on camera, with a natural presence and strong interest in fashion, lifestyle, or retail content.
* Energetic, proactive, and excited about being out in the field-whether visiting stores, creating content, or supporting live activations.
* A basic understanding of video editing, social media trends, and digital storytelling.
* Willing to travel across cities within the Kingdom for shoots, store visits, or events.
* Good communication skills in Arabic and English.
* Passionate about marketing and eager to learn in a fast-paced brand environment.

Duration:
3-6 months, with potential for extension or conversion based on performance and business needs