CRM & E-Commerce Intern

Description du poste:

Descripción del puesto

Are you passionate about the digital and e-commerce world? Would you like to develop your marketing skills at the world's leader of luxury goods?

We are seeking talented individuals who are eager to craft their future with a dynamic team that embraces every as a challenge and opportunity for growth. If you want to conquer the world of digital marketing, we're excited to welcome you on board!

Reporting to the eBusiness Manager of LVMH Fragance Brands, the CRM & eCommerce Intern will apply and complement theoretical knowledge, develop the work competences, and acquire a practical experience through the participation in the development and management of CRM and e-commerce campaigns across a variety of channels, in close collaboration with other teams.

CRM

* Support in planning and execution of monthly CRM calendar for both brands according to brand guidelines, covering product launches, KCP's and other activations.
* Campaign creation on Salesforce Marketing Cloud: Asset creation, translation, HTML template development working with agency, review of drafts, audience targeting and email send-out.
* Coordination with HQ CRM department for reporting & content validation.
* Direct support to Loyalty Program (offering best in class activations to our VIP customers, setting up Masterclass', coordinating localized campaigns, etc.).
* Direct assistance to El Corte Ingles field teams across all CRM areas (objectives, clientelling, loyalty gifts).
* Training to Beauty Consultants via physical & online seminars, communication to identify needs, solve technical issues and provide reporting to keep CRM as a top-of-mind priority in the POS.
* Support in implementing automized Customer Journeys for POS and Ecommerce Databases.
* Constant monitoring of Givenchy and Kenzo´s CRM activation: monthly reporting and exhaustive data extraction.E-COMMERCE

* Support in executing e-commerce animation for Givenchybeauty.com plan based on product launches and commercial launches in coordination with HQ teams.
* Ensuring best-in-class D2C brand experience for Givenchybeauty.com: website up to date, reviewing product assortment, website content and functionalities to meet brand guidelines and market requirements.
* Website reporting to monitor evolution against KPIs (sales, traffic, customer base).
* Analyzing competitor's digital presence, specific marketing campaigns or product launches to compile a benchmark of best practices for the Ecommerce & CRM areasLVMH Beauty Iberia believes in every person's unique talent and celebrates all singularities. Therefore, we foster diversity and inclusion from our recruitment process and are committed to promote equal opportunities to create an integrative working environment.

As part of this commitment, LVMH Beauty Iberia values candidates who hold a certificate of disability equal to or greater than 33%.

Perfil

MAIN STUDIES: Bachelor of Business Administration or Marketing studies. Master's degree in Digital Marketing is highly valued.
LANGUAGES: English (Fluent C1). French and/or other languages are considered a plus.
IT TOOLS: Proficiency in Microsoft Suite required. Salesforce Marketing Cloud and Salesforce Commerce Cloud knowledge required. Photoshop and Power BI knowledge is a plus.
EXPERIENCE: 6 months of previous professional experience in CRM and eCommerce.
Possibility of signing agreement with university for at least 6 months, full-time required