[SX/EIT-MM] Marketing Intern

Description du poste:

Job Description

About the Role
We are looking for a motivated Marketing Intern to join our IT & Engineering department, which provides cutting-edge technology and engineering solutions to internal Bosch Business Units (GBs). As a Marketing Intern, you will play a key role in enhancing our internal brand, promoting our services, and ensuring effective communication across Bosch.
This internship is ideal for 4th-year students who are passionate about B2B marketing, branding, and digital communication in the IT & Engineering space. You will gain hands-on experience in content creation, event planning, market research, and campaign execution within a global organization.
Key Responsibilities
1. Marketing & Branding
* Assist in developing and executing marketing campaigns to promote IT & Engineering services across Bosch GBs.
* Create marketing materials (brochures, presentations, case studies, newsletters) to highlight our services and success stories.
* Help maintain brand consistency across internal and external communications.
2. Content Creation & Digital Marketing
* Develop engaging content for internal communication platforms, including Intranet, Yammer, and newsletters.
* Manage and update internal marketing pages and service catalogs.
* Support social media-style campaigns for internal audiences to drive engagement with IT & Engineering services.
3. Event Planning & Engagement
* Assist in organizing internal events, workshops, and webinars to promote IT & Engineering initiatives.
* Coordinate logistics for marketing events, including invitations, registrations, and follow-ups.
4. Market Research & Competitive Analysis
* Conduct research on IT & engineering trends, industry benchmarks, and Bosch's internal market needs.
* Collect and analyze feedback from internal stakeholders to improve service awareness and marketing strategies.
5. Stakeholder Communication
* Support internal stakeholder engagement through targeted communication strategies.
* Assist in preparing reports and presentations for leadership teams on marketing performance and impact

Profil requis du candidat:

Qualifications

Education:
* Currently pursuing a degree in Marketing, Business Administration, Communications, Digital Media, or related fields.
Technical & Marketing Skills:
* Basic understanding of marketing strategies, content creation, and digital marketing.
* Proficiency in Microsoft Office (PowerPoint, Word, Excel).
* Experience with Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or other design tools is a plus.
* Familiarity with LinkedIn, Yammer, or other corporate communication platforms is beneficial.
Soft Skills:
* Strong communication and storytelling skills.
* Creative mindset with an ability to design engaging visuals and compelling messages.
* Detail-oriented, organized, and proactive in taking initiative.
* Ability to work independently and collaborate in a team-oriented environment