Data-driven marketing and customer intelligence solutions provider. Acxiom is a leading database marketing and customer intelligence company, headquartered in Conway, Arkansas. Established in 1969, Acxiom empowers brands and agencies to understand and engage consumers through data-driven marketing solutions. Specializing in data collection, analysis, identity resolution, and omnichannel activation, Acxiom enables clients to create personalized marketing experiences and targeted campaigns. Its proprietary offerings, like Audience Cloud and Real Identity, help clients maximize marketing ROI while maintaining privacy compliance. Acxiom serves a diverse global clientele across industries such as retail, financial services, healthcare, telecommunications, and automotive. As of 2025, the company employs approximately 4,500 people. Acxiom operates as a subsidiary of the Interpublic Group of Companies (IPG), leveraging industry expertise and innovative data products to help organizations deliver relevant messaging and foster meaningful customer relationships.