Financial services for U.S. military members and their families. The United Services Automobile Association (USAA) is a leading private financial services group dedicated exclusively to current and former members of the U.S. military and their families. Founded in 1922, USAA originally formed in San Antonio, Texas, where its headquarters remain today. Over the years, USAA has expanded beyond its core auto insurance offering to provide banking, financial planning, investment, and retirement services. Renowned for its focus on direct marketing and member service, USAA was a pioneer in remote client support, evolving from mail into phone and then comprehensive digital platforms. As of 2025, the company serves approximately 13.5 million members nationwide and employs about 38,000 people. USAA continues to attract high ratings for financial strength and member satisfaction, making it a highly respected institution within the military community.