Premium athleisure apparel inspired by California lifestyle and performance. Vuori is an American athleisure and performance apparel brand founded in 2015 by Joe Kudla. Headquartered in San Diego County, California, the company designs premium, versatile clothing that balances fitness performance and everyday style, deeply influenced by the coastal lifestyle. Vuori originally specialized in men’s yoga and activewear and has since grown its selection to include women’s apparel and general lifestyle clothing. Known for soft, durable, and sustainable fabrics such as DreamKnit™, BlissBlend™, and recycled VCycled™, Vuori actively pursues climate-neutral production methods. The brand reaches customers through direct-to-consumer online sales, dedicated retail stores in the U.S. and U.K., and partners like Nordstrom and REI. Vuori employs around 400 to 1,000 people and has received major financial backing, including an $825 million investment that brought its valuation above $5 billion.