Digital Transformation & Marketing Capabilities Lead

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Digital Transformation & Marketing Capabilities Lead

Job Description

*please send cv in English*

Your Job

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.

The Digital Transformation & Marketing Capabilities Lead reports for Global Integrated Marketing Capabilities - part of Digital Marketing and Sales - and will drive the design, execution, and scaling of digital transformation initiatives across Kimberly-Clark's Global Integrated Marketing Capabilities team (DMS).
This role is responsible for elevating marketing effectiveness, accelerating growth, and future-proofing the organization by embedding advanced digital, AI, and data-driven capabilities. The Lead will partner with business, technology, and analytics teams to deliver innovative solutions in content creation, media buying, consumer engagement, and e-commerce, ensuring Kimberly-Clark remains at the forefront of industry disruption and opportunity. The position will champion a culture of continuous learning, agility, and consumer-centricity, in line with the strategic priorities set by Global Growth Organization.

In this role, you will:
* Architect and lead digital transformation programs that elevate marketing, sales, and consumer engagement capabilities globally.
* Design and implement AI-powered frameworks for content creation at scale, social-first brand building, and personalized consumer experiences.
* Drive automation and optimization in media planning and buying, leveraging agentic AI and advanced analytics for real-time performance management.
* Enable data-powered sales activation, e-commerce excellence, and market development through integrated digital platforms and insights engines.
* Foster cross-functional collaboration, upskilling, and change management to embed digital-first ways of working across teams and geographies.
* Monitor and respond to emerging trends in GenAI, agentic commerce, and digital disruption, ensuring Kimberly-Clark's strategies remain competitive and future-ready.
* Partner with external vendors, agencies, and technology providers to accelerate innovation and scale best-in-class solutions.
* Ensure compliance with global data governance, privacy, and security standards.
* Communicate effectively with stakeholders at all levels to drive buy-in and successful execution of transformation initiatives.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands-and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.
At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity. It's all here for you at Kimberly-Clark.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex
That Works: flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

Who you are?
* Bachelor's degree in marketing, Business, Computer Science, or related field required;
* Master's degree or relevant certifications preferred.
* Fluent English
* Deep expertise in digital transformation, marketing technology, and AI/ML applications in consumer goods or related industries.
* Proven track record of leading large-scale transformation programs, preferably in a global or multi-market context.
* Strong proficiency in digital marketing platforms, content management systems, data analytics, and automation tools.
* Experience with agentic AI, generative content, and e-commerce enablement.
* Familiarity with global data governance, privacy, and compliance standards.
* Demonstrated success in driving measurable business impact through digital innovation and capability building.
* Excellent communication, stakeholder management, and project leadership skills.
* Experience working in matrixed organizations and collaborating across segments and functions.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
#LI-hybrid

Primary Location
Sao Paulo Office

Additional Locations
Buenos Aires - Olivos Office

Worker Type
Employee

Worker Sub-Type
Regular

Time Type
Full time