Digital Marketing Specialist

Beschreibung:

Established in 1983 by French expatriate entrepreneurs, Dextra Group is now a world leading manufacturer of engineered steel and fiber-reinforced polymer construction products. * Dextra Group has developed through a long history, during which it encouraged those with an entrepreneurial spirit and constantly strived towards innovation and growth, leading to diversification. * Our two main activities are manufacturing and trading of engineered products for the construction and industrial sectors. * From day one, we have self-managed our growth to remain a private equity group. Dextra Group currently employs over 900 people worldwide, manufactures in three locations and operates in all continents through a network of direct subsidiaries and long-term partners. * ISO 9001 certified in Thailand, China and India, Dextra Group has always put quality first. Our current quality management systems are meeting the highest certification standards existing worldwide, thanks to our dedicated team of professionals, regularly audited by independent and respected third parties. * We have been involved, over the years, in more than 15,000 major construction and industrial projects worldwide, giving us a unique expertise. * In everything we do, we aim to put quality and customer satisfaction first, using our years of hands on experience to find solutions and deliver results. * When in-depth know-how and quality assurance are a must, Dextra Group is your solution
Poste et missions:
Project Management
* Manage Dextra Digital Content creation.
* Digital Editing and Documentation.
* Focus on supporting sales activities.
* Website Revamping Project Management
Digital Marketing & Publishing
* Create content of Key Dextra's USP and reference sites globally
* Focus on optimizing website and driving traffic with agency.
* Lead content creation on key social media and publishing activities to improve traffic and visibility.
* Drive leads from digital platforms to sales.
* Update current and create new documentation focused around sales support.
Documentation
* Document updates and distribution internally/internal system.
Market Intelligence & Lead Generation
* Drive Lead & contact generation through online and offline channels and push prospect information to sales teams via Dextra Group CRM platform.
* Qualify leads before passing them to sales teams and follow lead conversion with sales teams.
* Coordinate with all Dextra entities the collection of information such as project information, contacts information in CRM, construction applications, competitor information.
Events and Communication
* Assist in event planning and execution

Ihr Profil:

COMPETENCIES REQUIREMENTS
Functional Competencies
1. Lead generation and content marketing = To suggest strategies to generate leads for sales teams, optimize conversion funnel and track down lead usage by sales teams on CRM Salesforce, to suggest a content/platform strategy to drive more quality leads to sales teams.
2. Story writing = To transform data and bits of information into meaningful stories that carry company values and marketing messages and that can be used in a vast array of supports.
3. Events organization =To organize Dextra presence on exhibitions, identify and coordinate with local suppliers, to coordinate shipments in a timely manner and deliver perfect execution for the teams that will attend event.
4. Brand ambassador = To ensure consistent use of Dextra branding (colors, fonts, logos, etc.), to go beyond own scope of work, to embody company values , to offer services and advise other departments on how to improve themselves on branding topics.
5. Project management = To achieve project goals and objectives while honoring the project constraints, typically scope, time, and budget.
Company Competencies
6. CRM Software (Salesforce) To use the system to properly follow up on customers and projects and analyze business prospects
General Competencies
7. Knowledge of Business Environment

QUALIFICATIONS REQUIREMENTS
Educational Background: Bachelor's Degree or higher in Marketing, Business Administration, Design or any related fields (candidates with graduates from International University are preferable).
Work Experience: At least 2-3 years of working experience in B2B Marketing
English Level: * Excellent command in English, both written and spoken.
* Any other language (French, Thai, Spanish, etc.) is a plus.
Digital skills * Good understanding of Digital Marketing for B2B sector.
* Knowledge of HTML/CSS is a plus.
* Good command of Adobe CC Suite (InDesign, Photoshop, Illustrator, and Premiere)
* Advanced level on MS Office tools required.
Other skills: * Business oriented personality.
* Engaging and outgoing personality and able liaise with different level of stakeholders within the organization.
* Hands-on and proactive
* Creative thinking, good planner and adaptive