de VF Corporation (formerly Vanity Fair Mills until 1969) is an American worldwide apparel and footwear company founded in 1899 and headquartered in Denver, Colorado.[2] The company's more than 30 brands are organized into three categories: Outdoor, Active and Work.[3] The company controls 55% of the U.S. backpack market with the JanSport, Eastpak, Timberland, and North Face brands.
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