Privalia is the trading name for Privalia Venta Directa, SA, an online-fashion outlet, with operations across Spain, Italy, Brazil and Mexico. Privalia, which holds the leading market share in all these markets, organizes short, single-brand campaigns (lasting between 3 and 5 days) to which registered members are invited to shop via an email message and mobile alerts.
Companies have an easy and profitable way of selling the remaining items in their product lines, and its customers obtain leading brand-name products with significantly lower prices than what they would find in stores.
Privalia is headquartered in the 22@ innovation district of Barcelona (Spain), and has subsidiaries in Milan (Italy), São Paulo (Brazil) and Mexico City. It employs over 900 people and has over 24 million registered users worldwide. About 75% per cent of Privalia's sales come outside of Spain, with Brazil coming as the main international market.
On October 2010, Privalia completed a €70m ($90m) financing round, whereby global growth equity firm General Atlantic and venture capital firm Index Ventures joined earlier shareholders Highland Capital Partners, Nauta Capital, and Caixa Capital Risc.
In November 2015, Privalia announces 60% of its sales  come from mobile channel. Since 2010, Privalia has managed to obtain over 12 Million of downloads of its apps, available for Android, iPhone, iPad, Windows and Blackberry.