Working Student SEO / SEA (m/f/d)

Job Description:

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

YOUR RESPONSIBILITIES
* Support SEO and SEA optimization activities, including analysis and implementation of measures to improve visibility and campaign performance
* Implement content across various channels such as SEO category texts, YouTube videos, display ads, and blog posts
* Support the reporting of campaign and channel performance by preparing, analyzing, and interpreting key KPIs
* Assist with campaign management across various channels, including reviewing, storing, and organizing newly created content and updating campaign tickets
* Collaborate and maintain regular communication with the digital marketing team to align on campaigns, content, and optimization initiatives
* Support ad hoc tasks and projects, such as new vendor assessments, additional reporting requests, or special analyses
* Participate in regular team meetings and provide status update reports
* Clean and maintain the text and ad asset database to ensure accuracy, completeness, and proper structure

YOUR PROFILE
* Enrolled in Communication, Media, Economics, or a related field
* Previous experience with SEO, SEA, or Display marketing through coursework or prior work is a plus
* Self-motivated and eager to learn
* Team player with strong communication skills
* Organized, detail-oriented, and efficient
* Analytical and curious about marketing
* Proficient in MS Office (PowerPoint, Excel)
* Fluent in English; German is a plus

WE OFFER:
BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application!
Please hand in your application in English