Internship (Marketing): Shopper Marketing

Job Description:

Do you want to gain experience as a shopper marketer and help build brands like Nutrilon, Olvarit, Hipro, Alpro, and Danoontje? Are you eager to learn more about the collaboration between brands and retailers such as Albert Heijn, Jumbo, and Kruidvat? And are you independent, driven, and curious? Then this internship is for you! Apply now and join us as our new Shopper Marketing Intern at our Rijswijk office starting February 2026!

You will become part of the Category & Shopper Team at Danone Netherlands. Our team is jointly responsible for growing Danone's share within the dairy and plant-based categories. We do this by developing new innovations and shopper activations for the shop floor. This means you will not only work with Danone colleagues but also have frequent contact with retailers. Together, we design what the shelf of tomorrow-and the future-will look like!

As an intern, you will have the opportunity to learn how shopper marketing works in practice, what buying behavior customers exhibit, and how retailers can influence this through new innovations and activations. You will support the team by finding answers to current and relevant shopper marketing questions and have the chance to put these into practice.

Your responsibilities include:

* Translating insights into concrete action points regarding shelf layout, promotion planning, and products;
* Connecting with various internal departments such as brand management and category management;
* Creating effective in-store activations across different categories.
But that's not all! There are always projects you can support and we encourage you to be proactive!

Key requirements:

* You are enrolled in a HBO/WO program for the entire internship period (if you are not from the EU, you must be enrolled at a Dutch university);
* Ideally, you can start in February 2026 for at least 6 months, 4-5 days per week;
* You speak and write fluent Dutch and English;
* We work in a hybrid way, and expect you to work at least 1 day per week at our office in Rijswijk