Intern, C&ED - CSA's 6th National Cybersecurity Campaign

Job Description:

What The Role Is

Internship project: CSA's 6th National Cybersecurity Campaign

What You Will Be Working On

The intern will support CSA's Communications and Engagement Division (C&ED) with the 6th National Cybersecurity Campaign which will be launched to address the 3 'A's:

Awareness - To heighten awareness of the importance of cybersecurity and steps that one should take to protect oneself from cyber threats and scams.

Adoption - To encourage adoption by equipping our target audiences with knowledge of our Cyber Tips.

Attitude - To impress upon our target audiences that cyber threats and scams are real and anyone can be a victim if precautions are not taken

To reach our target audiences (students, working adults and seniors), an integrated marketing campaign is required to actively engage our target audience over a sustained period. This would consist of physical activations such as roadshows, media buys - a mix of out-of-home advertising, broadcast, digital marketing, social media content partnerships and content partnership with key opinion leaders/influencers.

Responsibilities

The intern will also coordinate on-the-ground outreach efforts by liaising with stakeholders e.g. school coordinators, partners from public and private sectors and student volunteers for students, community and seniors outreach initiatives. The responsibilities include:

* Planning resource allocation.
* Handling logistics.
* Liaising with student volunteers, CSA speakers and supporting them during outreach events such as school talks, community roadshows.
* Conduct research on current case studies / statistics to update outreach materials and content.
* Brainstorm and contribute ideas for new outreach initiatives.
* Support publicity efforts by designing basic collaterals e.g. eDM, event materials.
* Analyse data gathered from events and propose recommendations for future use.

What We Are Looking For

* Students with no years of work experience are welcomed to apply
* Students who can join immediately (3 months minimum commitment).
* University undergraduates with Arts/Social Sciences/Communications Major