First Gen Summer Intern - Marketing (Lipton Ice Tea)

Job Description:

Overview

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

First Gen is a two-month summer internship program, offering hands-on experience, dynamic learning and exciting networking opportunities.

We are looking for a First Gen Summer Intern to join our Marketing team based in İstanbul.
Responsibilities

* Support the brand launch and operational processes of Lipton Ice Tea
* Manage assigned projects within brand campaigns
* Assist in identifying new areas and opportunities to enhance the growth potential of the brand
* Conduct consumer insight research aligned with the brand strategy
* Support the development of joint marketing projects by collaborating with cross-functional teams such as Sales and Trade Marketing
Qualifications

* 3rd or 4th year undergraduate student who have completed at least their 2nd year
* Fluent in both English and Turkish
* Available to work full-time in Istanbul between July 1 - August 31
* Proficient in MS Office programs
* Highly motivated to learn, develop new skills, and grow in a dynamic environment
* Strong collaboration and communication skills

* Support the brand launch and operational processes of Lipton Ice Tea
* Manage assigned projects within brand campaigns
* Assist in identifying new areas and opportunities to enhance the growth potential of the brand
* Conduct consumer insight research aligned with the brand strategy
* Support the development of joint marketing projects by collaborating with cross-functional teams such as Sales and Trade Marketing

Candidate Requirements:

* 3rd or 4th year undergraduate student who have completed at least their 2nd year
* Fluent in both English and Turkish
* Available to work full-time in Istanbul between July 1 - August 31
* Proficient in MS Office programs
* Highly motivated to learn, develop new skills, and grow in a dynamic environment
* Strong collaboration and communication skills