Manager, Digital Strategy & Innovation

Job Description:

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It Uniquely Yours.

You are part of a team that experiments with cutting-edge technologies, delivering solutions revealed as a result of the testing and learnings, and developing strong partnerships to enable growth through innovation and agile methodologies.

How you will contribute

You will implement pilot projects to drive disruptive ideas across the organization, using the learnings from these projects to inform decisions on whether to incorporate them as a portfolio project or to introduce them as a new proof of concept. You will also get to experiment with cutting-edge technologies while at the same time building strong partnerships within the business to build a strong pipeline of ideas to pursue. In addition, you will get to bring the outside in by building relationships with start-ups and building your knowledge of actual proof-of-concept cases, and scope, align, adopt and leverage technology for respective learnings and pilots.

What you will bring

A desire to drive your future and accelerate your career. You will bring experience and knowledge in:
* Project management including knowledge of Agile
* Technical expertise and a passion for innovation, understanding a variety of disruptive technology products and services
* Technical and business acumen to evaluate opportunities with internal and external partners
* Machine learning/artificial intelligence programming languages
* The start-up landscape
* Familiarity with the fast-moving consumer goods or related sector
* Leading internal and external teams through complex challenges and developing creative solutions/options
* Driving for results and Analytical Skills

We are aware of our role as transformation agents to generate positive change, so diversity, equity and inclusion are one of our priorities. We believe in breaking down stereotypes and barriers to ensure there presentation of society within our company. And for that, we have a Diversity Committee that operates on four fronts, People with disabilities (PCD), Ethnic- Racial, Women and LGBTQIAP+, in addition to being part of MOVER- Movimento pela Equidade Racial.

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.
As a Senior Manager Consumer Experience (CX) Digital Lead at MDLZ, you will be instrumental in shaping intelligent brand experiences across all Content, Data and Martech touchpoints. This pivotal role within the BU CX Team champions data-driven thinking, leverages generative AI, optimizes marketing technology, and defines Owned & Earned Media strategies to deliver personalized, relevant, and emotionally resonant consumer journeys. You will bridge marketing needs with technological solutions, drive comprehensive data strategy, and ensure seamless execution and continuous optimization to bring brand purpose to life, reporting to the CX BU Lead.

How you will contribute

· Define strategic vision for Owned & Earned (O&E) experiences, guiding the development and optimization of digital content, campaigns, and influencer engagement to build personalized and emotionally resonant consumer journeys.

· Architect the integration of Generative AI (GenAI) and Digital Asset Management (DAM) to revolutionize creative adaptation and accelerate the production of high-impact digital content, fostering an adaptive storytelling capability across O&E channels, working closely with global COE.

· Partner with CX Media lead to orchestrate cross-functional alignment with Brand, Media, IT, and Agencies teams to strategically integrate paid, owned, and earned touchpoints, ensuring a cohesive and impactful consumer journey strategy.

· Formulate and oversee the BU's comprehensive Consumer Data Strategy and CRM roadmap, establishing data governance, compliance frameworks, and driving significant database growth in collaboration with legal and technology partners.

· Pioneer the strategic application of AI and advanced data activation to unlock personalization at scale, optimize creative effectiveness, and design sophisticated consumer experience journeys through intelligent segmentation and acquisition.

· Support the strategic evolution and adoption of the BU's marketing technology ecosystem, translating overarching experience requirements into a robust technology vision and product roadmap that drives significant business value.

· Establish and enforce governance standards for the MarTech stack, fostering strategic integrations and optimizing supplier partnerships to ensure a scalable, efficient, and future-proof digital marketing infrastructure.

· Direct the analytics and insights framework for O&E channels and consumer data, leveraging strategic insights to inform and continuously optimize content, campaigns, and the broader digital experience strategy.
· Cultivate high-level partnerships with external agencies and internal stakeholders (Brand, CX, MDS, I&A, Legal, Security) to ensure strategic cohesion, maximize collaboration, and deliver integrated business outcomes.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:
· Excellent analytical and problem-solving skills, with proficiency in data interpretation to inform better experience design and strategic decisions.
· Familiarity with analytical tools and technologies for performance measurement, data analysis, and insight generation.
· Ability to gather, analyze, prioritize, and negotiate complex requirements effectively.
· Strong project management and supplier management skills, capable of overseeing multiple projects and cross-functional teams simultaneously.
· Exceptional communication and collaboration skills to work effectively with diverse internal and external stakeholders.
· Passion for creating experiences that move people, combining data, intelligence, creativity, and empathy.
· Strong understanding of data privacy and security regulations, ensuring responsible and compliant data practices.
· Knowledge of Scrum and Agile Software Development Methodology.
· Proactive in staying up-to-date on the latest trends and innovations in digital marketing, MarTech, and AI.

The ideal background of a Digital Lead:

· Years of progressive experience in digital marketing, MarTech, or digital transformation, with a strong focus on digital content creation, consumer data activation, and marketing technology management.
· Deep knowledge of online platforms, social media channels, digital marketing tactics, and content strategy/planning.
· Proficiency across digital tech tools and platforms, including websites, apps, data platforms (CDP/CEP), CRM, email marketing, and content management systems.
· Strong understanding and application of AI technology, especially generative AI, for creative and digital content.
· Experience in building and managing CRM platforms and driving consumer data acquisition strategies.

Mondelez International is attentive to the future of work and values ​​the well-being of our people, seeking to provide the best experiences. Therefore, some of our administrative vacancies are eligible for the hybrid model, allowing remote work on certain days of the week.

No Relocation support available

Business Unit Summary

Mondelēz Brasil is Mondelēz International's fourth largest operation in the world, with approximately 7,500 employees proudly producing, selling and distributing some of the most beloved brands of chewing gum, candies, powdered beverages, cream cheeses, chocolates, cookies and desserts in Brazil. We make the Brazilians' favorite products such as Bis, Lacta, Oreo, Club Social, Sonho de Valsa, Trakinas, Trident, Halls, Royal, Tang and many others. We are truly part of the lives of Brazilians: You can find our mouth-watering products in more than 700,000 points of sale and we are present in more than 92% of Brazilian homes. Our factories are located in Vitória de Santo Antão, in the state of Pernambuco, and Curitiba, in the state of Paraná. We are also home to one of the company's 11 technology centers around the world, responsible for research and development, so we can continue to create new and innovative products, offering the right snack for the right time, done in the right way.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Digital Strategy & Innovation

Technology & Digital