Marketing Automation Manager

Job Description:

Are you passionate about marketing automation, data-driven strategies, and customer engagement? Are you an experienced marketing professional with a strong background in marketing technology and campaign optimisation? We have an exciting opportunity as Marketing Automation Manager.

As Marketing Automation Manager, you are responsible for designing, building and optimizing automated marketing campaigns that drive customer engagement, lead nurturing and revenue growth. The role blends technical skills with strategic marketing to deliver personalized, scalable communication toward HCP's and consumers in BNL. Your key responsibilities are:
Marketing automation - develop and implement automated marketing journeys across existing Martech. This includes the segmentation of audiences and creation of complex workflows that guide HCPs/consumers through the sales funnel.
Campaign management and optimization - oversee the execution and continuous improvement of marketing campaigns after strategy implementation, monitoring key performance indicators (KPIs) like open rates, click-through rates, and conversion rates.
Data analysis and reporting - maintain data quality, lead scoring and contact lifecycles stages, ensure compliance with privacy and consent regulations and extract meaningful insights from complex analytics available in the Martech stack. This process involves not just data collection but also interpretation to inform future strategies by translating insights into actionable strategies that can be used to continuously refine campaigns based on performance metrics.
Tool and technology mastery - mastery of marketing automation platforms is essential. Create sophisticated workflows, segment audiences effectively, and optimize campaigns in real-time. Enforce campaign taxonomy and tracking standards; partner with Analytics to power attribution, funnel reporting, and experimentation frameworks.
Project management - prioritize tasks, manage resources efficiently, and ensure timely delivery of campaigns.
Communication to relevant stakeholders - articulate complex technical concepts to non-technical team members and present data-driven insights to category teams
Continuous learning - The skills of a Marketing Automation Manager are diverse and ever-evolving. Staying up to date with emerging industry trends and best practices is essential.

* Degree in Marketing, Business or a related field.
* Proven experience with marketing automation platforms and CRM systems (SFMC preferred).
* Strong understanding of customer journeys and lifecycle marketing.
* Skilled in advanced campaign building, audience segmentation, and lead nurturing.
* Analytical mindset with experience in A/B testing and reporting.
* Knowledge of HTML/CSS, email deliverability best practices, and data privacy regulations.
* Tech-savvy and comfortable with complex tools.
* Highly organised and detail-oriented in campaign execution.
* Strategic thinker focused on customer experience.
* Analytical, results-driven, and curious about new technologies.
* Clear communicator and strong collaborator across teams