Influencer Lead, Operations (Temporary)

Job Description:

Job Description

Join our Global Influencer marketing team as Influencer Lead, Operations on a temporary basis, where you'll play a pivotal role in shaping and driving our influencer marketing framework across all regions. This role plays a key role in shaping and driving our global influencer marketing framework, ensuring consistency, efficiency, and impact across all regions.
This role is rooted in data-driven decision-making, helping to elevate channel strategy, optimise influencer activations, and strengthen our brand presence worldwide.
Key responsibilities:
Strategic Leadership & Development
* Define and evolve the global influencer operations approach to support long-term marketing objectives.
* Build and optimize channel strategies, leveraging insights to guide future activations and improve performance.
* Partner with relevant parties to align influencer initiatives with broader brand and business goals.
Performance Analysis & Insights
* Lead and oversee global performance tracking and reporting, ensuring clarity and transparency across all campaigns.
* Analyze influencer activations at a holistic level, identify data trends, and draw actionable conclusions to improve ROI.
* Conduct A/B testing and apply data-driven insights to optimize strategies and execution.
* Take part in providing regular updates to senior stakeholders, highlighting key metrics, successes, and opportunities for growth

Candidate Requirements:

Qualifications

Qualifications
WHO YOU ARE
We are looking for people with...
* Proven experience handling data and strategy in the modern marketing eco-system.
* Strong understanding of social media and the digital ecosystem (deep influencer marketing expertise is not required).
* Advanced analytical skills with experience in campaign evaluation and optimization.
* Ability to develop strategic frameworks and channel strategies that drive measurable impact.
And people who are...
* Excellent communicators and collaborators, confident working across regions and departments.
* Solution-oriented and adaptable, with a problem-solving mindset and the ability to thrive in a fast-paced, dynamic environment.
Performance Metrics
* Strategic delivery, alignment and clarity across the global influencer marketing channel
* Data-driven reporting, insights and optimizations
* Contribution to overall brand and business objectives