Data Science Lead

Job Description:

Are you passionate about turning data into powerful consumer experiences? At PMI, we're transforming our business and shaping a smoke-free future - and data is at the heart of that journey. We're looking for a Data Science Lead who will be responsible for developing ML & AI-powered solutions that drive personalization, audience targeting, and strategic decision-making. If you thrive in a fast-paced, collaborative environment and want to work with cutting-edge technologies like LLMs and generative AI, this is your opportunity to make a real impact.

What You'll Do:
* Design Smart Audience Strategies
Segment and profile consumer databases to uncover high-value audiences. Build data-driven frameworks for targeting and personalization that align with business goals and drive measurable impact.
* Build Scalable ML & AI Solutions
Develop and optimize large-scale data pipelines using advanced machine learning and AI. Create predictive models for segmentation, personalization, and behavioral forecasting-continuously improving accuracy and performance.
* Operationalize Insights Across Channels
Integrate analytics and predictive models into CRM, marketing automation, and digital platforms. Collaborate with cross-functional teams to enable real-time personalization and optimize campaign performance.
* Lead External Data Acquisition & Partnerships
Source and manage 2nd/3rd party data from retailers, telcos, digital platforms, and research providers. Own the full process-from defining technical requirements and templates to budget oversight and vendor negotiations.
* Drive Innovation with Emerging AI Technologies
Explore and implement cutting-edge AI tools like LLMs, STTs, and generative AI. Prototype and scale solutions for content generation, sentiment analysis, and conversational automation-always with a focus on ethical AI and business value.
* Be a Thought Leader & Collaborator
Act as a go-to expert in analytics and AI. Mentor teams, manage external partners, and champion innovation across the organization.

Who Are We Looking For?
Hard Skills
* Higher Education in Computer Science, System Analysis, Informatics, Mathematics.
* 2+ years of experience translating complex business problems into actionable insights through hands-on analytics.
* 1.5+ years of experience in data science, machine learning, and predictive modeling.
* Strong SQL and Python skills (e.g., NumPy, Pandas, scikit-learn, Matplotlib).
* Experience with BI tools like Power BI, Looker or Tableau.
* Solid understanding of the ML lifecycle - from EDA to production deployment.
* Experience with LLMs, NLP, STT, or audio analytics is a strong plus.
* English: Upper-Intermediate or higher.
Soft Skills
* High level of autonomy, ownership, and accountability.
* Excellent communication skills - able to explain complex ideas clearly.
* Passion for solving meaningful problems and improving consumer experience.
* Curiosity and drive to stay ahead in the fast-evolving analytics and AI landscape.

What We Offer:
Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
* Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
* Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.
* Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
* Take pride in delivering our promise to society: to deliver a smoke-free future