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Account Manager - Gaming

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United Kingdom  London, United Kingdom
Industry, English
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Job Description:

Hybrid

Agency :Havas Media Group

Job Description Summary : Reporting to the Account Director, the candidate will be an Account Manager working in a team of 6 and be responsible for line managing an Account Executive. This team at Havas Entertainment covers the entire gaming portfolio which includes clients like Bethesda Games Studios and will be planning and buying media across the EMEA & APAC territories.

Job Description :

Havas Entertainment

Established in 1990, Target Media was acquired by Havas Media Group in 2016 in a bid to strengthen their entertainment offering. In 2021, the Target brand was retired and now forms part of a wider Havas Entertainment. Havas Entertainment's mission is to make a meaningful difference to the brands, the businesses, and the lives of the people we work with. This is more relevant than ever. In the current climate and market conditions it has never been more important to help our clients identify and leverage their point of meaningful difference to give them disproportionate competitive advantage in an effort to help them grow. We create meaningful outcomes.

We are perfectly positioned to do this. We maximise collaboration and offer our clients a powerful combination of creative, content and media excellence, with the necessary scale and agility to make it happen.

Havas Entertainment will operate at the intersection of entertainment, creative, media & technology with the promise of creating meaningful experiences in culture. Importantly it will enable us to build a more effective bridge with Vivendi through a focused entertainment proposition.

Account Manager

Reporting to the Account Director, the candidate will be an Account Manager working in a team of 6 and be responsible for line managing an Account Executive. This team at Havas Entertainment covers the entire gaming portfolio which includes clients like Bethesda Games Studios and will be planning and buying media across the EMEA & APAC territories.

Job Description

The position requires a minimum of 2+ years working within a media agency environment and preferably with gaming industry knowledge. We need an enthusiastic and pro-active candidate who is accustomed to the pressures and quick turnarounds of key account handling across all media. The candidate should showcase specific skills and experience relating to digital buying and planning and must show a proficient level of knowledge in this discipline. Experience in managing social media campaigns, and familiarity with insight tools such as TGI, Comscore, YouGov etc. would be beneficial as would implementation and optimisation within the digital self-service platforms (Facebook Business Manager/ Google AdWords etc).

Due to the nature of our agency and business, the candidate must have good communication skills; able to multi-task to an exceptional level; good organisational skills and understand that a high level of service to our clients is expected. An additional benefit would be experience in the entertainment industries and/or a passion for entertainment; gaming especially.

Day-to-Day Responsibilities

Primary Focus: Develop a strong relationship with clients built on expertise, confidence, trust, enthusiasm and reliability of their business.

* Ensure all campaigns are managed and executed to an exceptional standard.
* Assist the senior team on campaign planning and buying across the games portfolio.

General Work: Day to day communication of updates and maintenance to both clients and agency departments involved in products.

* Campaigns in brief.
* Managing delivery of live campaigns and coordinating with internal departments.
* Anticipating milestones and requirements on live campaigns are achievable, to ensure both client and agency departments are prepared in advance.
* Reactive to adapt plans when circumstances change (release dates, budgets) and brief accordingly.
* Ensuring all standard client requirements are delivered correct and on time (contact reports, monthly competitive reviews, online status reports).
* Manage product lifecycle from media briefing to media strategy to planning and implementation.

Client Service: Presence at clients' offices on a regular basis to sustain an elevated level of client service and partnership.

* Attending kick-off meetings with all marketing agencies and clients.
* Work with senior team to produce strategy and planning bespoke to each international territory
* Work with senior team to present market, competitive and post-campaign analysis
* General updates with the UK Marketing department, Digital department, and brand departments to ensure plans address all requirements and general service requirements are met.
* Research and help organise media workshops with client marketing departments.
* Ensure weekly round-ups of agency work is communicated in a concise and clear way.
* Assisting coordination of creative delivery.
* Occasional international travel for client meetings and attendance of games industry events.

Agency responsibilities: Ensure communication within Havas Entertainment is standard practice to both ensure information is dynamic for strategy and planning, to generate original ideas and the games profile within the company is apparent.

* Attendance of regular game team update meetings to share plans, share experience, and discuss possible area's plans can approve.
* Work closely with the Games Digital team to deliver social media and content strategies
* Be the point of contact for each from each of the main social media platform representatives

Other Information
* Office hours are 9.15am - 5.30pm Monday to Friday.
* 25 days holiday per annum.
* 4 days mental health allowance
* Full training will be provided once evaluation of skill set has been undertaken.
* Hybrid Working (3 days a week in the office)

Finally,

The gaming industry is one of the most forward-thinking around and is still growing rapidly. All the clients are enthusiastic, talented people that are enjoyable to work with; recognise the time and effort we put into our standard of service and treat us as part of their team. As the industry is young and creative, so are the staff and that makes our job dynamic, involved and pioneering.
Havas Entertainment represents a similar approach. We are highly motivated, empowered and creative. Due to this we are a company of enthusiasts within the entertainment business that truly enjoy the work we do and the company we work for. This opportunity allows for the individual not only to be involved media innovation across all sectors and platforms but to work with one of the most innovative and fast-moving industry's there is.
Target's acquisition by the Havas Media Group has meant that alongside are entertainment specialism we now have considerable group scale to bolster our profile in the market. We now have a new home in the brand new HKX headquarters in Pancras Sq. (Kings Cross) and can offer the full spectrum of learning, campus training and facilities that come with this.

Contract Type :Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job

Source: Company website
Posted on: 03 May 2024
Industry: Media / Advertising
Languages: English
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