Gerente De Conteudo E Planejamento Latam

Pernod Ricard

Sao Paulo, Brasil

Gestión, Inglés

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Descripción del puesto:

LATAM Conten and Planning Manager drives creative excellence, lead and manage creative partners ensuring the delivery of high-quality and innovative projects that align with organizational objectives and elevate the brands' creative standards. This role oversees the end-to-end creative process, ensuring consistency, efficiency, and alignment with business objectives. Strategic thinker with strong leadership skills, capable of inspiring a team of creative professionals and managing relationships with external agencies.

Principais Responsabilidades:

Lead and manage regional internal creative professionals, fostering a culture of creative efficiency aligned with brand teams and organizational objectives.

Lead global assets localization/transcreation/adaptation, ensuring local creative efficiency best practices and synchronicity across all touch-points.

* Manage local asset production when needed, leading production companies, creative partners, freelancers and creative agencies from end-to-end.

* Drive creative execution and strategy of branded content projects with local media outlets and media partners.

* Lead local strategic brand's social channels, driving community management, creative response and social listening.

* Support strategy and execution of branded content projects with content creators, celebrities and influencers.

* Support events amplification strategy and execution, overseeing high-visibility materials and assets for brand activation.

* Support on and off trade teams and external agencies with POS assets/materials, ensuring ATL and BTL integration.

* Cross-functional collaboration with other marketing acceleration areas, driving strategic planning and creative localization for global campaigns by leveraging on local opportunities.

* Ensure regional and global alignment of The Mix Latam operational output with key stakeholders, maintaining consistency withagreed objectives, KPIs, and global label model.

* Support the Latam Content Excellence process, ensuring efficient brand asset deployment, sharing best practices, and aligningwith pre-requirements.

Key Responsibilities:
Leadership & Team Management: Lead and inspire a team of creative professionals, fostering a collaborative and innovative environment both within the studio and with external agencies.
Project Management: Oversee the complete project lifecycle, from conceptualization to execution, ensuring timely delivery, creative standards, and brand consistency across local initiatives for global brands.
* Lead and manage regional internal creative professionals, fostering a culture of creative efficiency aligned with brand teams and organizational objectives.

Lead global assets localization/transcreation/adaptation, ensuring local creative efficiency best practices and synchronicity across all touch-points.

* Manage local asset production when needed, leading production companies, creative partners, freelancers and creative agencies from end-to-end.

* Drive creative execution and strategy of branded content projects with local media outlets and media partners.

* Lead local strategic brand's social channels, driving community management, creative response and social listening.

* Support strategy and execution of branded content projects with content creators, celebrities and influencers.

* Support events amplification strategy and execution, overseeing high-visibility materials and assets for brand activation.

* Support on and off trade teams and external agencies with POS assets/materials, ensuring ATL and BTL integration.

* Cross-functional collaboration with other marketing acceleration areas, driving strategic planning and creative localization for global campaigns by leveraging on local opportunities.

* Ensure regional and global alignment of The Mix Latam operational output with key stakeholders, maintaining consistency withagreed objectives, KPIs, and global label model.

* Support the Latam Content Excellence process, ensuring efficient brand asset deployment, sharing best practices, and aligningwith pre-requirements.

Key Responsibilities:
Leadership & Team Management: Lead and inspire a team of creative professionals, fostering a collaborative and innovative environment both within the studio and with external agencies.
Project Management: Oversee the complete project lifecycle, from conceptualization to execution, ensuring timely delivery, creative standards, and brand consistency across local initiatives for global brands.
Resource Allocation: Efficiently distribute human and technical resources based on workload, skillsets, and project requirements.
Creative Direction: Provide clear and effective creative guidance to the team, ensuring all outputs align with brand guidelines and strategic objectives for Brazil.
Stakeholder Collaboration: Work closely with internal teams (marketing, sales, etc.) and the LATAM Market Entity to understand project requirements and deliver impactful creative solutions.
Budget Management: Oversee budgets for creative projects, ensuring cost-effectiveness and optimal use of resources.
Quality Assurance: Sustain the standards of creative output through regular reviews and constructive feedback.
Process Optimization: refine creative workflows to enhance efficiency, streamline processes, and boost productivity.
Industry Awareness: Stay updated on industry trends, emerging technologies, and creative best practices, integrating relevant insights into the creative process.
Portfolio Curation: Manage the organization's creative portfolio, showcasing a diverse range of impactful projects.
Innovation & Growth: Assess and enhance the team's creative capabilities, fostering a culture of continuous improvement and innovation.

Requisitos:

Proven experience in a leadership role within a creative studio, agency, or in-house creative team.
Strong project management skills with the ability to handle multiple projects simultaneously.
Expertise in, creative strategy, and cross-functional collaboration.
Excellent communication and leadership skills to inspire and guide a creative team.
Ability to balance creativity with business objectives, ensuring effective and impactful creative solutions.
Experience managing budgets and optimizing resource allocation.
Proficiency in creative tools and software relevant to the industry.

Job Posting End Date:2026-04-30

Target Hire Date:2026-05-11

Target End Date